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Aamir Khan invited media for a special announcement on Tuesday, July 29, at a five star hotel in Mumbai. The invite didn’t mention what the announcement could be about and hence, journalists assembled on the venue with lot of curiosity. Aamir got here on stage and made the headline worthy announcement – his recent hit film Sitaare Zameen Par won’t release on any OTT platform after completing it’s theatrical run. There was a speculation about it for some time but Aamir never confirmed or denied his plans to go for a YouTube release. But Aamir being a trend se, he selected to make this announcement in style.
BREAKING: Aamir Khan ADMITS that he was offered Rs. 125 cr for Sitaare Zameen Par’s OTT rights: “Mujhe woh badi company ke Rs 125 crore nahin chahiye. Mujhe meri audience ka sau rupaye chahiye”
Aamir Khan began his speech explaining how YouTube is having the biggest penetration in terms of online video platform in India. He further said that with the rise of UPI, it has develop into easy for the masses to make electronic payments with ease. Hence, the superstar decided to go the YouTube way.
While he was explaining the importance of YouTube and getting his film to the distant corners of the country, the screen behind displayed the poster of Sitaare Zameen Par. Together with the poster, it also mentioned that the sports drama can be out on August 1 on Aamir Khan’s YouTube channel, that’s, Aamir Khan Talkies. Aamir has opted for a Pay-Per-View basis, that’s, one has to pay a nominal amount to access the film. Aamir has selected Rs. 100 as the value point of his film.
Bollywood Hungama was the primary one to put in writing that Aamir Khan was offered Rs. 125 crores by Netflix to skip YouTube release and release his film on their platform. A journalist asked him about it and he said, “I actually have numerous confidence in (pay-per-view) model and I’ll let you know why. I don’t desire Rs. 125 crore from OTT platforms. I need Rs. 100 from the aam junta of our country. Mujhe woh badi company ke Rs 125 crore nahin chahiye. Mujhe meri audience ka sau rupaye chahiye. I trust my work and I trust my audience. If my work is value it, the audience will first watch the film in theatre after which watch it on YouTube on pay per view.”
Talking more on OTT deals, he explained, “Cinema ko usse nuksaan ho raha hai. Such a deal will profit only me. I can not do it. It’ll affect the industry in the long term. Hence, I refused.”
Also Read: Aamir Khan recalls mistaken fan crowd for Tiger Shroff; actor responds with humble note
More Pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review
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