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The much-awaited action-comedy Son of Sardaar 2 is all set to storm cinemas this Friday, August 1, 2025. Headlined by Ajay Devgn and backed by Jio Studios, the film’s advance bookings are actually officially open — and to sweeten the deal for fans, the makers have announced a special Buy One Get One Free (BOGO) ticket offer, applicable just for first day shows across select theatres.
Son of Sardaar 2 Advance Bookings open with BOGO offer, but box office journey could also be bumpy
The promotional offer is a strategic push to spice up footfalls on opening day and create early buzz for the sequel, which follows up on the 2012 hit Son of Sardaar. The film guarantees to retain the franchise’s signature mixture of slapstick humour, over-the-top motion, and Punjabi family drama — all centred around Devgn’s larger-than-life persona.
‘SON OF SARDAAR 2’ ADVANCE BOOKINGS OPEN – BOGO OFFER ANNOUNCED… #SonOfSardaar2 advance bookings are actually LIVE.#AjayDevgn and #JioStudios have announced a special BOGO [Buy One Get One] free ticket offer – valid just for *first day shows*.
Releasing in cinemas THIS FRIDAY [1… pic.twitter.com/YfIMIsGuMf
— taran adarsh (@taran_adarsh) July 30, 2025
Nevertheless, despite the fanfare, Son of Sardaar 2 faces an uphill battle on the box office. The film’s release is wedged between two high-profile titles — Saiyaara, which continues to dominate screens since its release last Friday, and the much-hyped War 2, slated to release just every week in a while August 8. Each movies have strong brand pull and large stars, creating stiff competition and potentially dividing audience attention and screen space.
Moreover, while the BOGO offer may help drive higher occupancy on Day 1, it could also impact the film’s opening day revenue. With one free ticket given for each purchase, net collections for Friday could take a success, particularly in urban centres where the offer is anticipated to see significant uptake. While this will work to Son of Sardaar 2’s advantage when it comes to packed houses and social media chatter, it could dampen the immediate financial return — an element that holds weight in today’s aggressively competitive box office landscape.
Nevertheless, the film advantages from Ajay Devgn’s mass appeal and the nostalgia attached to the primary installment. If early audience reactions are positive, the film could find its footing through strong word-of-mouth, especially in single screens and smaller centres where Devgn continues to attract a loyal base.
As Friday approaches, all eyes will likely be on how Son of Sardaar 2 navigates the group and the commerce — and whether this gamble of timing and ticketing pays off.
Also Read: Son of Sardaar 2 – Five challenges that lie ahead for the movie on the box office
More Pages: Son Of Sardaar 2 Box Office Collection
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