In a move that’s ruffled greater than just a few feathers in North India, Aamir Khan has unexpectedly involved himself within the Coolie (Hindi) release strategy – despite doing a mere prolonged guest appearance within the film.
Aamir Khan intervenes in Coolie release: Makes direct call to PVR-Inox, seeks premium showcasing ahead of War 2 clash
The prolonged cameo, pitched as a goodwill gesture toward Rajinikanth, was done by Aamir Khan without cost. But now, Aamir has reportedly called PVR-Inox boss Ajay Bijli directly, aggressively requesting premium showcasing for Coolie across the country, and has even pushed the multiplex chain to do a marketing tie-up with the Rajinikanth starrer in North India. The decision has left the PVR-Inox team stunned. “Aamir has no financial stake in Coolie. This wasn’t expected,” said a source near the matter to Bollywood Hungama.
Industry insiders imagine that is less about friendship and more about business. War 2, starring Hrithik Roshan, NTR Jr., and Kiara Advani, and backed by Aditya Chopra’s YRF, is being positioned as the following mega franchise event. Caught in the center is PVR-Inox, now walking a tightrope between two giants: YRF and Sun Pictures. The phone call from Aamir, insiders say, has caused nervous murmurs throughout the exhibition chain, given his long-standing relationship with Ajay Bijli and a history of last-minute interventions.
What must have been a simple release has now become a battleground of egos, leverage, and legacy. And as at all times in Bollywood, the actual show begins off-screen. Interestingly, each Aamir Khan and NTR Jr. are doing a movie on DadaSaheb, and the off-screen battle makes things much more intense.
Also Read: Rajinikanth vs Hrithik-NTR Jr. at box office: Coolie takes SHOCKING 6X lead over War 2 in US with 9 days to go!
More Pages: Coolie Box Office Collection
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