EXCLUSIVE: Yash Raj Movies opts for MEGA blockbuster pricing for War 2; ticket rates expected to be at par with Pushpa 2 : Bollywood News

Lower than every week is left for the discharge of the largest Hindi film of the yr, War 2, and the joy is increasing for it with each passing day. Tomorrow, August 10, the advance booking will finally be thrown open. Meanwhile, Bollywood Hungama has learned that the producers, Yash Raj Movies (YRF), have finalized the worth slab for War 2.

EXCLUSIVE: Yash Raj Films opts for MEGA blockbuster pricing for War 2; ticket rates expected to be at par with Pushpa 2

EXCLUSIVE: Yash Raj Movies opts for MEGA blockbuster pricing for War 2; ticket rates expected to be at par with Pushpa 2

A trade source told Bollywood Hungama, “YRF has asked cinemas to go for mega blockbuster pricing for War 2. They feel it’s justified because it is a highly anticipated film and considered one of the largest movies to release in India across languages and industries in 2025. The cinemas have also agreed with the directive as they’re confident that there may be going to be a heavy demand for the film on account of its casting, mass appeal, prolonged holiday period and the recognition of the YRF Spy Universe.”

One other source told us, “Because it is the mega blockbuster slab, the ticket rates are expected to be in the identical range as Pushpa 2 – The Rule.” The Allu Arjun starrer was the last film that opted for pricing higher than the blockbuster category.

Bollywood Hungama had published an analogous report in January 2023 concerning the price strategy for the Shah Rukh Khan-starrer Pathaan. This film was also a component of the YRF Spy Universe. At the moment, YRF had asked cinemas to go for blockbuster pricing and had specifically mentioned that the ticket prices must be the identical because it was for the 3D version of Brahmastra (2022). But with War 2, the pricing is anticipated to be higher because it falls within the mega blockbuster category.

War 2 stars Hrithik Roshan, Jr NTR and Kiara Advani and is directed by Ayan Mukerji. The primary part, War (2019), directed by Siddharth Anand, starred Hrithik together with Tiger Shroff, and was the largest hit of that yr. It now stays to be seen how War 2 performs on the box office and whether it manages to walk within the footsteps of its predecessor.

Also Read: Coolie tornado strikes War 2 internationally; Rajinikanth starrer grosses Rs. 27 crores in comparison with Rs. 4.5 crore for War 2

More Pages: War 2 Box Office Collection

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