The much-awaited Pitch to Get Wealthy, India’s first fashion-focused entrepreneurial reality show, was officially unveiled at a glittering press conference in Mumbai. The event witnessed the presence of Bollywood icons Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora. Also in attendance were Sanjay Nigam, Founding father of the Fashion Entrepreneur Fund (FEF) and the creative mind behind Pitch to Get Wealthy; Apoorva Mehta, CEO of Dharmatic Entertainment; and Sushant Sreeram, Head of SVOD Business and Chief Marketing Officer (CMO), JioStar.
The event was further graced by key supporters of the series, including Manju Yagnik, Sonali Dugar, and Golu Bhai Badalia. Scroll below to know more in regards to the show and all that was said on the launch event.
Pitch To Get Wealthy Trailer Out
From charting raw emotions in probably the most successful franchise – Bigg Boss to championing real journeys in Hustle and Roadies, JioHotstar has consistently mirrored India’s evolving cultural landscape. Pitch to Get Wealthy takes that narrative forward, spotlighting fashion not only as expression, but as a driver of identity, creativity and new-age entrepreneurship.
Adding a touch of glamour, the event also featured 14 founders from the show, who presented their brands through a mini runway showcase, offering a trendy preview of what audiences can expect when Pitch to Get Wealthy premieres later this month.
The brands showcased on the conference and featured within the show included Cloud Tailor (tech-enabled tailoring platform), House of Armuse (luxury bridal couture), Philocaly (bespoke menswear label), Dmodot (handcrafted footwear brand), Stylox (contemporary men’s fashion label), Banana Labs (sustainable craft-forward design studio), Banana Club (youth-driven streetwear collective), Heritage Bazaar (marketplace for Indian heritage artefacts and apparel), and a number of other other emerging fashion ventures redefining India’s design landscape.
Bringing together the worlds of entertainment and business, the judging and investor panel features Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, alongside leading entrepreneurs and industrialists including Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, Vinod Dugar, and Gautam Singhania — uniting to champion essentially the most promising pitches.
Akshay, KJo Talk Fashion
Speaking on the event, Akshay Kumar said “Entrepreneurship is about courage, the courage to take risks, reinvent, and lead. Pitch to Get Wealthy celebrates that spirit while championing the vision of Make in India, giving real opportunities to fashion creators who’re able to construct India’s next big global brand, taking India to the world.”
Karan Johar added saying “Fashion is just not nearly glamour; it’s a serious business. Pitch to Get Wealthy is where creativity meets commerce and I’m thrilled to see how India’s young designers pitch, hustle, and dream big. At Dharmatic, we’ve at all times believed in breaking moulds and pushing boundaries, and this show is a celebration of that very same fearless spirit.”
Fashion Entrepreneur Fund Founder On Pitch To Get Wealthy
Sushant Sreeram, SVOD Head and Chief Marketing Officer, JioStar, said, “Pitch to Get Wealthy is a shining example of the brand new India: creative, confident, and unafraid to bet by itself ideas. It’s a stage where fashion, ambition, and enterprise collide to rejoice a generation that is just not just pondering big, but taking daring steps to shape the longer term of our country on the worldwide stage. At JioHotstar, we consider great entertainment also serves inspiration, and we’re excited to bring stories that ignite ambition and showcase innovation.”
He continued, “With Pitch to Get Wealthy, we aren’t launching only a show but constructing a launchpad where ambition meets opportunity. Today’s youth are redefining success with ideas which are fearless, revolutionary, and deeply rooted in purpose. This initiative celebrates that spirit by turning viewers into creators and dreamers into doers. It’s a show that captures the fun of entrepreneurship and the facility of storytelling bringing to life our commitment to democratise content creation in India. If you’ve got got a story, we’ve got the stage”
Sanjay Nigam, Founder, Fashion Entrepreneur Fund (FEF), said, “Pitch to Get Wealthy is where fashion, finance, and fame come along with the facility of entertainment. We’re excited to bring this to audiences at large and are glad to partner with JioHotstar in bringing this to a bigger variety of households. It’s an entertaining yet empowering format that nurtures a brand new generation of fashion founders who will shape the longer term of the industry, each in India and globally.”
About Pitch To Get Wealthy
The show can even feature special guest appearances by Saif Ali Khan, Sara Ali Khan, Ananya Panday, Ronnie Screwvala, Diipa Khosla, and Shibani Dandekar, amongst others, who bring their unique perspectives and star power to the series.
Produced by Fashion Entrepreneur Fund and Dharmatic Entertainment, the JioHotstar Specials series is powered by Vimal Elaichi and is about to stream on JioHotstar from October 20. The show encompasses a substantial ₹40 crore investment pool dedicated to emerging fashion founders.
Pitch to Get Wealthy premieres exclusively on JioHotstar on October 20, 2025, promising to redefine the intersection of fashion, business, and entertainment in India.
With nearly 10 years of experience, Grinell Esther Jacinto is the Desk Head of Bollywood Bubble. Her interests lie in every part that’s kaleshi and she or he likes to dig deeper into the lives of B-town actors. She has an issue though – she loves horror movies but can have chills the minute the theatres lights dims. She’s previously worked with Koimoi, UrbanAsian and SpotboyE.