The Figaro Foundation marked the second 12 months of its annual Coffee Tree Planting: From Crop to Cup 2025 by donating and planting 1,000 coffee seedlings in Purok 6, Sitio Bagbag, Brgy. San Isidro, Lipa City, Batangas. The initiative, joined by over 200 dedicated volunteers, highlights the Foundation’s mission to preserve and revitalize Batangas’ long-standing coffee culture while empowering local farming communities.
As a part of its long-term commitment, the Figaro Foundation has pledged to conduct biannual maintenance and cleansing of the planting sites for the subsequent two years to make sure that the seedlings thrive and contribute to sustainable coffee production. This effort underscores the Foundation’s dedication to not only planting trees but additionally creating lasting impact on the environment and the local economy.
“This tree planting program is greater than only a one-day initiative—it’s about cultivating the roots of Batangas’ coffee heritage for generations to come back,” said Mary Joy Herrera, Administrator of the Figaro Foundation. “By engaging our volunteers, partners, and communities, we’re constructing towards a future where local coffee farming continues to flourish.”
The milestone event was strengthened by a Memorandum of Agreement (MOA) signed by key partners: Mary Joy Herrera (Figaro Foundation Administrator), John Christopher Laderas (Figaro Coffee Group Brand Manager), Mr. Ric Pesa (lot owner), and Hon. Tasiano Mea (Barangay Captain). This agreement formalizes support and partnership in sustaining the initiative’s environmental and community-driven goals.
Through projects like this, Figaro Foundation continues to show its commitment to each environmental stewardship and socio-economic upliftment by supporting local coffee growers. This system ensures that Batangas, historically often called a cradle of Philippine coffee, retains and enhances its status as a middle of coffee excellence.
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