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Hrithik Roshan has moved the Delhi High Court by filing a petition in search of safeguards for his name, image, likeness and other elements of his persona against unauthorised industrial use and misuse. This comes days after veteran playback singer Kumar Sanu sought legal protection for his personality rights, and the matter is anticipated to be heard on Wednesday, in accordance with a report by Bar and Bench.
Hrithik Roshan moves Delhi High Court to guard his personality rights amid rising AI misuse
With the increasing use of generative AI and deepfake technologies, several Indian celebrities have been turning to the courts to guard their digital and private identities. Hrithik joins a growing list of public figures — including Amitabh Bachchan, Aishwarya Rai Bachchan, Jackie Shroff, Anil Kapoor, Abhishek Bachchan, Kumar Sanu, and even the late Ratan Tata — who’ve sought injunctions to stop unauthorised exploitation of their name or likeness, often through AI-generated content.
Personality rights, also referred to as publicity rights, give individuals legal control over how their name, image, voice, and other identifiable traits are used commercially. While India doesn’t yet have a dedicated law governing these rights, courts have upheld them under the best to privacy guaranteed by Article 21 of the Structure and thru existing principles of common law.
Hrithik Roshan, who was last seen in War 2 which released on August 14, has been within the highlight not just for his movies but in addition for his recent enterprise as a producer. The actor recently kicked off his debut production Storm in collaboration with Amazon Prime Video under his banner HRX Movies. Known for his rigorously curated projects and powerful public image, Hrithik’s move to secure his personality rights reflects a growing concern amongst stars about their identity being misused within the age of AI-generated videos, fake endorsements and manipulated content.
As courts proceed to issue directions to online platforms for removing infringing material, legal experts consider more celebrities will take similar steps until India establishes a dedicated framework to manage the industrial use of non-public likenesses within the digital era.
Also Read: Hrithik Roshan rings in star-studded celebration with Storm solid; watch
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