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In what could easily be certainly one of the grandest promoting projects in India, filmmaker Atlee, known for his blockbuster hits like Jawan and Theri, has directed a Rs. 150 crores business for Ching’s Desi Chinese. The mega ad film stars Ranveer Singh, Sreeleela, and Bobby Deol in leading roles — bringing together an electrifying mixture of Bollywood’s most dynamic stars under Atlee’s high-octane direction.
Atlee directs Rs. 150 crores Ching’s Desi Chinese ad starring Ranveer Singh, Sreeleela and Bobby Deol
The upcoming campaign is claimed to be mounted on a cinematic scale rarely seen within the promoting space, complete with elaborate sets, extensive VFX, and a multi-location shoot schedule. The production reportedly goals to mix Atlee’s signature massy storytelling with the quirky, high-energy brand persona that Ching’s Desi Chinese is understood for.
In response to an independent industry source, “The ad campaign for Ching’s Desi Chinese, featuring Ranveer Singh, Bobby Deol and Sreeleela directed by Atlee, is being made on an enormous budget of around Rs. 150 crores. This alone makes it certainly one of the largest ad campaigns ever executed, featuring celebrated stars and an enormous budget.”
This marks Atlee’s first business project after the huge success of Jawan, which starred Shah Rukh Khan and have become certainly one of India’s highest-grossing movies. His collaboration with Chings and Ranveer Singh — who previously fronted the brand in a series of humorous and action-packed ads — signals a fresh and bold phase for the food brand’s marketing.
With the addition of Bobby Deol, currently riding high after his web show The Ba***ds of Bollywood, and Sreeleela, certainly one of South cinema’s fastest-rising stars, the project has already generated massive curiosity. The extravagant campaign is predicted to redefine how Indian brands approach promoting — with cinema-scale storytelling meeting brand creativity.
Also Read: CONFIRMED! Ranveer Singh’s Dhurandhar trailer to drop on November 12
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