In Evelyn Mora’s early profession, she realized that fashion designers, although often deeply focused on sustainability, couldn’t stage environmentally friendly large-scale fashion shows.
In 2021, she launched VLGE, a gaming and immersive-world-building platform that makes a speciality of working with brands. It lets brands construct their very own worlds, fill them with interactive content and games, and export said worlds to other platforms like Roblox. The product is revolutionizing what shopping might be in the long run — a world where brands can create interactive worlds to attach with Gen Z quite than hosting fashion shows and filming campaigns.
VLGE has worked with names similar to Lancome, Charlotte Tilbury, and Vogue Scandinavia, and has raised a complete of $5 million in capital from investors similar to Lammont J. du Pont of the du Pont family, L’Oreal Group, and the British Fashion Council.
It made headlines for launching the world’s first 3D and gamified fashion week. On Thursday, it announced plans to take things one step further. It said 50 fashion brands would launch their shoppable worlds for World Fashion Week, all powered by VLGE. World Fashion Week is an initiative of VLGE and is purported to act as a bridge for creators to launch shoppable games on other platforms, like Roblox.
Mora said that is the brand’s first large-scale activation, showing how the platform can let users construct across browsers and, first, on Roblox, in real time. She decided to concentrate on making Roblox easier for brands to make use of due to market potential, she said. VLGE can be compatible with Unreal Engine and is working on compatibility with Meta Horizon World.
“This is critical because Roblox has turn into fashion’s strongest youth frontier, yet until now, world-building there was costly, technical, and sophisticated,” Mora told TechCrunch. “We make it quick, inexpensive, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation.”
In other words, anyone constructing on VLGE can launch on Roblox immediately, with no need to know Roblox’s coding language or having any substantive background in tech in any respect. “Additionally they don’t must pay tens of 1000’s and wait for months to launch.” (It may well cost anywhere between $10,000 to $100,000 for a brand to pay an agency to construct it a world on Roblox.)
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VLGE offers 4 payment tiers: Freemium, and three paid tiers for creators, small businesses, and enterprises, respectively.
Mora is banking on gamified commerce becoming the following frontier in fashion and said VLGE plans to launch an internet store, an e-tail store, that can sell each physical items by emerging brands, in addition to 3D assets that will be exported into Roblox. The technology showcases how the style world is trying to utilize the increasing prominence of games and immersive worlds in terms of connecting with the following generation.
“This moment isn’t nearly fashion, it’s in regards to the infrastructure that can power the following generation of commerce for the brand new generation,” Mora said.