Despite rankings for skilled wrestling being down across the board resulting from Nielsen’s recent “Big Data + Panel” measurement system that was introduced at the start of the month, viewership for “WWE NXT” on The CW has largely remained unchanged for the reason that transition. Last week, “NXT” bounced back with the “Showdown” special that featured cross-promotional warfare with TNA, drawing 625,000 viewers against heavy sports competition. Even though it was expected that “NXT’s” numbers would take a success following the one-off episode, WWE’s third brand managed to grow its audience this past Tuesday.
In response to Wrestlenomics and Programming Insider, “NXT” averaged 690,000 viewers and posted an 0.12 rating in the important thing 18-49 demographic, that are the most effective numbers the developmental brand has recorded for the reason that September 23 edition of this system. When comparing each categories to the previous week, total viewership increased by 10%, with the 18-49 demo staying even at 0.12. “NXT” also faced strong competition this week, with the MLB National League Championship Series game between the Los Angeles Dodgers and the Milwaukee Brewers pulling in five million viewers and topping the charts in the important thing demographic.
Although “NXT” managed to enhance its rankings this week, the show’s overall viewership has deceased by 11% since October 2024, when it was averaging 740,000 viewers. That said, essentially the most notable concern for “NXT” is its decline within the 18-49 demo, with the category being down by a whopping 40% since last yr. Going forward, it stays to be seen if “NXT” will eclipse the 700,000 viewer mark within the near future, or if it can begin to fall victim to Nielsen’s recent viewership model.