Demi Lovato Sparks Pickle Mania With Jimmy John’s Return

Demi Lovato is officially moving into her pickle era, and fans are eating it up. The pop superstar has teamed up with Jimmy John’s to bring back the viral Picklewich, the cult-favorite sandwich that sparked a nationwide frenzy last 12 months. Known for her daring comebacks and unapologetic personality, Lovato is the proper partner for a revival that’s as unexpected because it is iconic. The “Heart Attack” singer stars in a brand new digital campaign celebrating the return of pickle season, nodding to a few of her most unforgettable popular culture moments while hyping the last word snack for pickle lovers in all places. Demi Lovato, who’s long declared her love for all things briny, even naming her dog “Pickles,” brings a cheeky, self-aware energy to the campaign that fans can’t get enough of.

After taking the web by storm last 12 months, Jimmy John’s Picklewich is back, and this time, it’s larger than ever. The sandwich, which swaps traditional bread for 2 giant, crunchy pickles, now is available in six crave-worthy builds: Vito, Turkey, Ham, Roast Beef, Tuna, and Veggie. Each version delivers that signature tangy crunch that sent social media right into a frenzy during its original run.

But Jimmy John’s isn’t stopping there.

The chain is tripling down on pickle mania with a trio of pickle-packed products that push the obsession to delicious latest heights. Fans can dive into the brand new Pickle Ranch, a creamy, tangy dipping sauce that adds a briny kick to any sandwich, pair it with the return of Pickle Jimmy Chips, or go all in with the Triple Pickle Meal, a full-blown combo featuring your selection of Picklewich, chips, and Pickle Ranch in a single value-packed deal.

“Jimmy John’s fans are freaks for our Jimmy Pickles, and last 12 months, the Picklewich took the web by storm,” Kate Carpenter, Vice President of Marketing at Jimmy John’s, said. “This 12 months, we wanted to offer our devoted pickle fans much more to have fun.”

To make the comeback much more special, Jimmy John’s is giving JJ Rewards members early access to all things pickle during an exclusive Pickle Freak Weekend from October 24 through October 26. Loyalty members can be the primary to sink their teeth into the complete pickle lineup before it officially launches nationwide on Monday, October 27.

Carpenter added, “With six Picklewich options, Pickle Ranch, Pickle Jimmy Chips, and the Triple Pickle, we’ve created a pickle-lover’s dream that delivers daring, signature flavors that only Jimmy John’s could deliver.”

Fans who haven’t joined yet can join for JJ Rewards online or through the Jimmy John’s app to get in on the motion early, because when pickle season hits, you don’t wish to be left behind.

For Demi Lovato, the campaign is greater than just a unusual food collab since it’s one other moment that proves her ability to reinvent herself time and time again. From rock anthems to empowerment ballads, Lovato has never been afraid to lean into what she loves, and this time, that zeal just happens to be pickles.

Within the playful digital spot, Lovato channels her confidence and humor, celebrating each her own evolution and the sandwich’s return to fame. The video leans into self-aware fun, an ideal pairing for a star who’s built her brand on authenticity and comebacks.

The Picklewich and latest pickle-themed menu items can be available for a limited time starting October 27 at participating Jimmy John’s locations nationwide. Fans can order in-store, online, or through the Jimmy John’s app, but with hype this big, supplies are sure to fly faster than a jar of pickles at a barbecue.

With Demi Lovato leading the charge and pickle fever sweeping the nation once more, Jimmy John’s is proving that lightning can strike twice, especially when it’s briny, crunchy, and daring enough to ditch the bread. The brand’s playful latest campaign captures the whole lot fans loved about last 12 months’s Picklewich craze, while doubling down with fresh innovations like Pickle Ranch, Pickle Jimmy Chips, and the over-the-top Triple Pickle Meal.

As pickle lovers gear up for Pickle Freak Weekend and the nationwide relaunch, it’s clear Jimmy John’s isn’t just bringing back a viral hit, but they’re cementing their place as the last word destination for anyone who believes you possibly can never have an excessive amount of pickle.