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Wolf Games has just signed a cope with NBCUniversal to develop games using generative AI based on its popular IPs. Founded by Elliot Wolf, son of famed television Law & Order producer Dick Wolf, Wolf Games has veteran executives from media and investment sectors backing it. It was announced this week that $9 million in Series A funding had been raised, which led to the cope with NBCUniversal. “Generative AI is unlocking a brand new frontier for entertainment,” said Elliot Wolf regarding the brand new partnership.
“Wolf Games’ platform is engineered to generate living, cinematic gaming universes that create recent types of day by day play with world-class storytelling at their core. Our partnership with NBCUniversal unlocks the flexibility to expand beloved IP through this model, bringing fans recent ways of connecting with the stories that they love.”
-Elliot Wolf, Wolf Games Founder
The corporate defines itself as a “generative entertainment” source that gives evolving storylines where players can experience day by day updates, clues that “deepens the connection between fans, characters, and the worlds they love.”
“Our proprietary AI engine is designed to do what traditional entertainment can’t: create gaming worlds that think. Every player becomes a part of something that feels alive. We’re dissolving the wall between storytelling and play, transforming passive fandom into lively participation. It’s the longer term of engagement.”
-Wolf Games
While there has yet to be an announcement on which IP shall be chosen to receive the generative AI treatment, Wolf Games has already launched its first game, Clue Hunter. The crime-solving game also marks the debut of a bigger universe of titles, with one other on the horizon called Public Eye, where players tackle the role of a criminal offense scene investigator. Clearly, Wolf Games is setting the framework for upcoming projects, and it won’t be too long into the longer term before fans of the long-running and immensely popular Law & Order franchise might have the option to leap into solving crimes on their very own.
Within the near future, law enforcement has made an unprecedented call for help.
_Public Eye_ is only the start for Wolf Games. We’re fusing world-class game design with dynamic, generative narratives. https://t.co/LfYpv2lkQa pic.twitter.com/WlRUWioD8p
— Wolf Games (@wolfgamesnet) March 15, 2025