Olivia “Livvy” Dunne, a former college gymnast and a growing cultural and marketing powerhouse, has signed with Wasserman.
Dunne might be represented and managed by Wasserman and its Brillstein Entertainment Partners division across a spread of verticals, including digital, media and marketing. “Wasserman has an incredible track record of empowering women athletes and talent across the globe. I’m thrilled to hitch the team as I proceed constructing my profession across sports and entertainment,” Dunne said in a press release on Tuesday.
Wasserman will look to expand her presence in entertainment, sports and fashion, while exploring latest business ventures to grow her brand. As a young gymnast, Dunne joined the U.S. junior national team in 2017 before her collegiate profession in 2020 took her to Louisiana State University. She helped lead the Tigers to their first-ever NCAA National Championship in 2024.
“Livvy has already completed a lot at such a young age, but what’s ahead is much more exciting. We’re proud to have her join the Wasserman family as she continues to grow her impact in sports, entertainment, and beyond,” Garrett Yaralian, senior vp of partnerships and marketing at Wasserman, said in one other statement.
As a digital creator and influencer, Dunne is backed by around 8 million followers on TikTok and one other 5.3 million followers on Instagram. Earlier this yr, she made the duvet of the Sports Illustrated Swimsuit issue, and shared the duvet for the Sports Illustrated Money issue with LSU college basketball star Angel Reese.
As she pivots from being an elite athlete to the entertainment and storytelling spaces, Dunne also appeared on Prime Video’s docuseries The Money Game: LSU, which earned a Sports Emmy nomination for its inside have a look at the school athletics business.
Given her social media following, Dunne can also be trying to merge performance, personality and brand as she expands within the digital content space. That features on YouTube releasing videos where she takes part in a SI swimsuit fitting in Portugal, offers an emotional goodbye to competitive gymnastics after starting out in the game at age 3, and unveils her own travel vlog.
Dunne also has brand partnerships with Vuori, Fanatics, Invisalign, Accelerator, T-Mobile, Nautica, Aveeno, and Raising Cane’s.
Headquartered in Los Angeles, Wasserman is a worldwide sports, music and entertainment company offering representation and marketing services to talent, brands and properties.