Jennifer Lopez is called as the brand new brand ambassador for Zen Diamond. As the corporate continues its international expansion across 22 countries, this collaboration marks a major step in its journey toward becoming a globally recognized brand.
Jennifer Lopez becomes global brand ambassador for Zen Diamond
In the beginning of August 2025, while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour, Jennifer Lopez was introduced to Zen Diamond, a jewellery house celebrated for its fusion of timeless craftsmanship with daring, modern design. Captivated by the brand’s artistry, she felt a direct connection to its vision of elegance and empowerment. What began as a probability encounter soon grew right into a creative partnership, and today, Jennifer Lopez serves as an envoy for Zen Diamond and can be collaborating on suprises reflecting the brilliance, and class that outline each Jen and Zen.
The brand new Zen Diamond promoting campaign, shot in Los Angeles by renowned photographer Norman Jean Roy, blends Lopez’s signature charisma with the radiance of Zen’s diamond jewelry, capturing a robust image of glamour and class.
Emil Güzeliş, Chairman of the Board of Zen Diamond, added: “Collaborating with Jennifer Lopez, a robust, inspiring artist with a very global influence, is tremendously exciting for us. Her energy and presence perfectly embody Zen’s vision and the spirit of our creations. This partnership can be a milestone in our brand’s international growth story.”
Neil Sonawala, Managing Director, Zen Diamond India, said, “India represents an incredibly dynamic market where heritage meets modern aspiration. At Zen Diamond, our vision is to make natural diamond jewellery an on a regular basis expression of individuality and confidence. With our expanding retail presence, strategic partnerships, and global collaboration with Jennifer Lopez, we’re shaping a brand new era of up to date luxury for Indian consumers. With its unwavering deal with innovation, artistry, and storytelling, Zen Diamond looks ahead to a luminous future — one defined by creativity, craftsmanship, and global collaboration.”
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