Ranveer Singh’s co-founded protein brand SuperYou, launched in November 2024, is already targeting a revenue of Rs 500 crores inside the subsequent three to 5 years, based on co-founder Nikunj Biyani. The brand initially began with protein bars and recently expanded into multigrain protein chips, which have been taste-tested by Ranveer’s family.
Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani
Nikunj Biyani shared insights into Ranveer’s involvement. A report by the Indian Express quoted him saying, “He isn’t just the face, he’s an actual partner. Every product goes through the family’s taste tests. He brings storytelling, creativity, and a pointy consumer lens.”
The partnership began through sports: “Ranveer is captivated with sports, and I also play lots of sports. So we got to know one another while playing together… During a basketball game, I told him that I’m going to make you a suggestion you may’t refuse. He may be very friendly and said he would love to listen to the concept. I didn’t send him any numbers or anything complicated. I sent him 4 GIFs, where the last slide said let’s bond. At some odd hour within the morning, he said ‘I find it irresistible’.”
SuperYou’s product portfolio includes India’s first protein wafer bar and recently launched multigrain protein chips available in several flavors like Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion. Each chip pack comprises 10 grams of protein and three grams of dietary fiber, designed to supply a healthier snack to working professionals, students, gym enthusiasts, and youths.
Ranveer Singh remarked, “With SuperYou, I’m bringing a component of my very own journey to everyone. I’ve at all times believed that power and unstoppable energy come from inside, but sometimes you would like that extra boost. That is what SuperYou is about: it’s that push, that charge in a bar that everybody can access. We have created something unique—something that is as fun and daring because it is nice for you.”
The brand is leveraging omnichannel retail, with availability on platforms like Amazon, Flipkart, Zepto, Blinkit, and offline retail chains comparable to Reliance, 7-11, Noble Chemist, and Wellness Eternally.
SuperYou is positioned as a revolutionary player within the Indian protein market, using fermented yeast protein technology that provides clean, vegan, gut-friendly protein with no dairy, soy, or gluten, aiming to satisfy the rising protein demand in India with quality and innovation.
Also Read: Ranveer Singh launches SuperYou protein brand, secures funding from Rainmatter Capital
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