‘The Blueprint by Globe’ lights up the vacations with purposeful connectivity and meaningful connections

Globe leaders reply to questions from media attendees during The Blueprint by Globe event, sharing insights on innovation, purposeful connectivity, and inclusive digital transformation. From left to right: Jonathan Cristobal, marketing head of Globe Business; KD Dizon, vice-president of Globe Business; Paula Rivera-Castillo, head of International Business; Yoly Crisanto, chief sustainability and company communications officer; Roche Vandenberghe, chief marketing officer; Chelo Flores, director of Marketing Strategic Partnerships; Beverly Robles, senior director of Digital Strategy and Channels Activation of Broadband Business; and Aranas-Baldos, director of Portfolio Management of Globe Prepaid

Globe marked the season of giving and togetherness with the second installment of The Blueprint by Globe, celebrating the yearend holidays at The Globe Tower, Bonifacio Global City in Taguig. With the theme “Lighting Up the Season with Purposeful Connectivity and Meaningful Connections,” the event showcased how Globe continues to shape the Filipino digital lifestyle, not only through innovation, but with intention.

The Blueprint by Globe charts the evolving design of a connected future where technology is built not for its own sake, but to incorporate, protect, and empower every Filipino. From frictionless digital experiences to nation-building infrastructure, Globe’s forward-thinking approach lays the inspiration for a really inclusive digital nation.

“Through each quarter, we’ve explored the several layers of this design, from innovation and inclusion to sustainability and digital empowerment,” said Roche Vandenberghe, Chief Marketing Officer at Globe. “And today, as we close the 12 months, we have fun how all these pieces come together to form something greater: a future where every connection we construct becomes meaningful.”

Purposeful Connectivity

Globe spotlighted how its strategic collaborations, inclusive platforms, and customer-first solutions enable seamless, secure, and equitable access to essential services, empowering Filipinos to thrive in work, learning, and on a regular basis life. From reliable 5G and AI-powered experiences to seamless connections at home and abroad, Globe continues to construct technology with purpose, proving that real progress is driven by care.

Globe is equipping businesses with tools that drive meaningful digital transformation. Through the Globe API Ecosystem, enterprise partners gain access to secure, next-generation authentication capabilities. Anchored on the GSMA-certified Number Verification API, the multi-party ecosystem brings together Globe Business, m360 and Concati. Together, these enable recent standards of trust, security, and seamless customer experiences across industries.

Complementing that is Digitest, Globe Business’s digital maturity assessment tool that helps organizations gauge their current capabilities, discover gaps, and align their digital initiatives into a transparent strategy for growth. Together, these innovations enable  Philippine enterprises to scale with confidence, strengthen customer trust, and drive progress across industries, business sectors and communities.

Connectivity that Brings Us Together

Globe opened the segment with the heartbeat of the nation’s digital life, its network. Whether at home or abroad, Globe ensures that each Filipino stays connected, especially throughout the most connected season of the 12 months.

From GoRoam’s “roam like a neighborhood” offer for leisure travelers, and the Roam Kabayan 3-in-1 pack that empowers Overseas Filipino Employees to remain near their families through reasonably priced call, text, and data bundles, to Globe At Home’s AI-powered partnerships that redefine future living with secure, seamless digital experiences — Globe ensures that connection is at all times nearby. Whether it’s managing life abroad, sending love back home, or constructing a digitally enabled household, Globe makes every moment count.

This season, Globe celebrates the ability of 5G to unlock on a regular basis potential, backed by the widest 5G coverage within the Philippines in response to Ookla. With smoother gaming, clearer video calls, faster streaming, and real-time content creation, 5G enables young Filipinos to remain productive, expressive, and connected wherever they’re.

Through Globe Prepaid’s Go5G TURBO 50 and Go+ 99 plus AI, hyper-connected youth gain access to fast, reliable 5G and powerful digital tools that support learning, creativity, and self-expression. Together, these innovations light up Filipino lives with seamless, meaningful connections that bring us closer to who and what matters most this holiday season and beyond.

Meaningful Connections

Globe’s commitment to Meaningful Connections involves life through campaigns, community programs, and personalized experiences that commemorate relationships that matter most. Whether connecting families, educators, creators, or changemakers, Globe transforms connectivity into community. This segment is about people: families gaining meaningful access to digital tools and opportunities, students constructing their dreams, local designers and entrepreneurs shaping businesses and culture, and the partners who help make these stories possible.

The Globe Student Program and The Globe Caravan embody this mission. The Student Program, co-created with Filipino youth stakeholders, empowers over 30 million students nationwide to show ambition into motion through mentorship, real-world opportunities, and access to telco tools. From student-led events to digital literacy and career-building experiences, Globe helps young Filipinos grow as creators and community builders.

Meanwhile, the Globe Caravan brings digital know-how to families and aspiring social entrepreneurs  in underutilized communities, showing them the best way to turn connectivity into livelihood. Through hands-on learning and practical demonstrations, it transforms hesitation into hope and straightforward connections into stepping stones for progress.

Within the spirit of bringing the nation together, Globe proudly supports the FIFA Futsal Women’s World Cup 2025, the world’s international women’s futsal tournament, hosted for the primary time by the Philippines. As our national team competes, Globe brings the worldwide stage closer to the Filipinos through heartfelt hospitality, ticket giveaways, and providing strong and reliable connectivity to the delegates and their supporters. Greater than a game, this historic moment unites fans, inspires young athletes, and celebrates Filipino excellence and sportsmanship.

Globe of Good

To cap off the event, Globe of Good took center stage as a testament to the corporate’s compassion in motion. Within the wake of devastating typhoons and earthquakes that displaced thousands and thousands and triggered a national state of calamity, it stood as a beacon of hope and collective resilience. By transforming on a regular basis connectivity into a chance to directly help our vulnerable kababayans, Globe empowers customers to show data usage, Rewards points, and digital engagement into sustained support for his or her communities and chosen advocacies.

Through the GlobeOne app’s platforms like Globe Rewards, over 300,000 Globe customers have already donated their rewards points to gather over Php5 million to support programs of our Globe of Good Community Alliance NGO partners to deal with disaster relief and recovery, hunger alleviation, child stunting, livelihood assistance,, education, individuals with mental disabilities, child protection, environmental conservation, animal welfare, health and well-being, and other advocacies proving that small acts reminiscent of donating their rewards points can drive lasting impact. For our Prepaid customers, Globe offers GoGIVE, which is impact without interruption. Prepaid customers can enroll totally free within the GlobeOne app to routinely send hearts to their chosen causes each time they use mobile data. As well as, this 12 months’s G-Gantic Goals campaigns brought together 150,000 customers through the GlobeOne app, proving that even one Rewards point could make a difference, whether it’s feeding rescued animals or donating tablets to public schools in need. Globe of Good perfectly captured the center of The Blueprint, showing that true progress shines brightest when powered by compassion and collective care.

“This holiday season, The Blueprint by Globe celebrates how technology and connectivity, when guided by purpose, can spark meaningful connections, empower communities, and light-weight up lives through inclusive, intuitive, and intentional innovation,” said Darius Delgado, Chief Business Officer at Globe. “We imagine in purposeful connectivity, where every product, service, and initiative is designed to supply meaningful connections to Filipino lives.”

The event reinforced Globe’s leadership in shaping the Filipino digital lifestyle, spotlighting how its innovations, from mobile platforms to fiber broadband and digital solutions, enable meaningful connections throughout the most connected time of the 12 months.

For more details about Globe, visit www.globe.com.ph.

 


Highlight is BusinessWorld’s sponsored section that enables advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Site. For more information, send an email to online@bworldonline.com.

Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.

Related Post

Leave a Reply