Why Chip And Joanna Gaines’ Lifestyle Empire Is At Risk Of ‘Imploding’

Chip Gaines and Joanna Gaines are flying high at once, following the successes they’ve enjoyed on TV, but experts claim things could go sideways as their lifestyle empire continues to grow.

A PR expert revealed that the Texas-based couple runs the danger of fatiguing their fans with their continuous expansion, which could, in turn, destroy their brand.

This comes after Chip and Joanna Gaines faced backlash from their audience for featuring a gay couple on their show.

The couple has had multiple successful TV shows, including their very fashionable “Fixer Upper” series, and has gone on to grow an enormous lifestyle empire with their brand, Magnolia.

But Chip and Joanna are reportedly nearing the purpose where they suffer from their success in the event that they proceed to expand their already massive media brand.

Having founded their very own channel, Magnolia Network, the couple has loads to take care of, especially as their latest “Fixer Upper” spinoff hit TV screens this December.

In accordance with fame expert Eric Schiffer, there’s a “catastrophic danger” that their brand could suffer from the expansion.

“Love-or-hate is octane, and polarization turns ‘Fixer Upper’ into appointment TV and Magnolia right into a short-term heat-seeking crazy money machine,” he explained, per the Each day Mail.

Schiffer continued, “Polarized brands get free rent in America’s brain for a time. Haters write the marketing copy for you since each dunk thread is an unpaid billboard of venom. Bland brands die quietly, but loved-and-loathed brands scale loudly.”

Chip and Joanna’s latest spinoff would premiere on HGTV, Magnolia Network, HBO Max, and Discovery Plus, showing the big audience they’ll be getting from next month.

Still, PR expert Schiffer warned that “confusing attention for affection” could see their lifestyle empire “suddenly implode.”

“But hate-follow economies are fickle, and when schadenfreude dries up, so can the money. And confusing attention for affection is how lifestyle empires can suddenly implode,” Schiffer said.

The couple who got married in 2003 and share five children, built their empire starting with a small shop in Waco, Texas, before their TV fame led to what’s currently a billion-dollar lifestyle brand.

In addition they have their hand in other businesses, including an actual estate company, a restaurant, and a line of home goods with Goal.

Weighing in on their sweet persona and their seemingly pleased home, PR expert Schiffer noted that many appeared to be turned off by it and would not hesitate to lash out on the couple.

“They’re healthful in a snark-infested economy where an excessive amount of niceness triggers disgust,” he said. “Their marriage is a tool, romantics swoon, and cynics spew hate – but rankings ratchet higher.”

Schiffer continued, “Haters do the heavy lifting, and in consequence, every drag post is a click-filled gift basket.”

Joanna has also seen success along with her cooking show “Magnolia Table With Joanna Gaines,” and has already expanded into her line of frozen food, Magnolia Table, in Goal, because the retail giant stocks their shelves along with her frozen sugar cookies, banana bread, buttermilk biscuits, and classic cinnamon rolls.

The big expense of business deals and TV shows is what made Schiffer suggest they’re now not just reality stars but have now morphed into a serious “portfolio.”

“When the grocery aisle recognizes your signature, their brand added more zeros to their net price since relevance wins,” he said, before going further to indicate that there is a risk to all of it.

“Should you can dominate shelves and screens, do it. But, when every room of the home has your logo, there’s a catastrophic danger that fatigue moves in, and brand damage goes kaboom,” Schiffer explained.

Chip and Joanna received massive backlash in July when it was revealed they featured a gay couple of their reality show “Back To The Frontier.”

The series follows the lives of three families who attempt to survive for eight weeks without water, electricity, or access to modern technology. Unfortunately for the facility couple, some conservative Christians were furious at them for inviting Jason and Joe Hanna-Riggs.

Chip took to his X account on the time to hit back at critics, writing, “Talk, ask questions, listen… possibly even learn.”

He continued: “An excessive amount of to ask of contemporary American Christian culture. Judge first, understand later/never. It is a sad Sunday when ‘non-believers’ have never been confronted with hate or vitriol until they’re introduced to a contemporary American Christian.”