Lokah Chapter 1: Chandra has changed into a major milestone for Malayalam cinema. The film eventually became the highest-grossing Malayalam movie of all time. It also had a dream run in theatres before arriving on Jio Hotstar. Despite its considerable success, the film secured a modest OTT deal, and the rationale behind it’s pretty unexpected.
The Early OTT Offer Was Much Lower Than Expected
Lokah became a large hit after its release, but before the film reached theatres, the team struggled to get a firm OTT offer. Dulquer Salmaan opened up in regards to the situation in his interview with The Hollywood Reporter India.
He mentioned the movie went over the planned budget not once but twice, which made it a dangerous project for buyers. In consequence, several platforms were hesitant to choose it up. Dulquer also shared essentially the most surprising part. The primary OTT offer was very low because he and Tovino Thomas appeared within the film for under a couple of minutes. Some people even told him that the deal would increase provided that he appeared on screen for greater than thirty minutes. Nonetheless, he selected not to change anything within the film solely to enhance the offer.
Though Lokah created history on the box office later, the early negotiations were already done. That’s the reason the ultimate digital deal ended up being modest in comparison with the massive theatrical numbers.
Lokah was eventually released on Jio Hotstar, and the film is now reaching a broader audience on streaming.
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More About Lokah Chapter 1: Chandra
Directed by Dominic Arun, Lokah Chapter 1: Chandra has been produced by actor-producer Dulquer Salmaan under the Wayfarer Movies banner. The movie is a superhero story set inside a brand new Malayalam cinematic universe. It focuses on Chandra, played by Kalyani Priyadarshan, who finds herself caught in a world connected to ancient powers and hidden forces. Her journey forms the emotional core of the story. The film builds a bigger world that links to future characters and upcoming chapters within the franchise.
Interested viewers can stream Lokah on JioHotstar, available in seven languages.
Check Out The Trailer Of Lokah Chapter 1: Chandra Below:
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