It was a day of tension and drama for exhibitors across the country as there was no clarity on the delivery of the content of the 2 major latest releases, Dhurandhar and Akhanda 2. The latter finally got pushed indefinitely, reportedly attributable to legal issues. As for Dhurandhar, the film also was within the news on December 4 after the press show got pushed and ultimately got cancelled. Many on the web unfairly tried to generate a narrative that the makers purposely did so. Nonetheless, exhibition sources confirmed that there was a technical glitch which led to the cancellation of the media screening.
Early morning drama: Dhurandhar releases across the country despite late delivery of content; Gaiety-Galaxy deadlock ends on release day
Nevertheless, the theatres remained in panic because the film wasn’t delivered entirely until December 4 night. An exhibition source told Bollywood Hungama, “Often, the makers provide the content a couple of days before to the theatres. But in case of Dhurandhar, the content was delivered within the evening of December 4, that too, just the primary half!”
The source continued, “The second half was delivered early morning on December 5. But in few cinemas, there was a delay and hence, the early morning shows didn’t happen. But overall, majority of the early shows did start as scheduled. The primary show of the country took place at PVR The Capital Mall, Nalasopara East, near Mumbai, at 7:15 am. The show was played because the team of the film will need to have downloaded the content very early within the morning.”
Meanwhile, what shocked the industry and trade was the fear that Dhurandhar won’t release in Mumbai’s iconic G7 multiplex, also popularly called as Gaiety-Galaxy.
A trade source said, “The bookings began on Tuesday. 3 shows of the film were to be played within the 1000-seater Gaiety, at 12:00 pm, 4:00 pm and 9:00 pm. Only three shows were scheduled probably attributable to the long length. But soon, the booking was suspended. Until Thursday 10 pm, the management of G7 had not began booking in Gaiety or every other cinema hall.”
The trade source added, “Nonetheless, within the morning of December 5, the distribution team of Dhurandhar resolved the difficulty. They demanded shows in each Gaiety and Galaxy. G7 management offered Gaiety as they desired to play Tere Ishk Mein in Galaxy; the last week’s release is doing well of their cinema. But Jio team demanded shows in each the large cinema halls of the cinema complex. Finally, on Friday morning, their demand was met.”
Also Read: SCOOP: Delivery of Dhurandhar’s IMAX prints delayed; IMAX properties might play non-IMAX version of Ranveer Singh-starrer on release day
More Pages: Dhurandhar Box Office Collection
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