As Discord prepares for a possible IPO, the platform is launching recent commerce features to boost the gaming experience for users while also generating recent revenue streams for developers.
Announced on Tuesday, the features allow users to buy digital game items directly inside Discord, eliminating the necessity to go away the platform. Users can even create wishlists for game items and send in-game items as gifts through direct messages.
If Discord becomes a public company, it can face financial scrutiny, so these additions also present a brand new monetization opportunity for each Discord and game developers. By enabling developers to sell digital goods directly on Discord, the platform helps them reach a wider audience beyond their very own communities, potentially boosting revenue.
The initial rollout of those features is in partnership with the favored video game Marvel Rivals, which now has a dedicated store page inside the game’s official Discord server.
Marvel Rivals is a great selection for this launch, because it garnered 10 million players inside 72 hours of its release last yr, generated over $100 million in its first month, and has built a community of greater than 4 million members on Discord.
Players can now browse and buy in-game items directly from the Marvel Rivals server, which incorporates items corresponding to bundles, costumes, emotes, and emojis.
Moreover, users can create wishlists that friends can view and buy as gifts. With the vacation season approaching, this feature is especially timely, because it simplifies gift-giving for those trying to buy for gamer friends or relations. Plus, the flexibility to gift in-game items through DMs allows users to send gifts to friends even in the event that they don’t play Marvel Rivals themselves.
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The shop currently accepts U.S. currency and is obtainable only on the desktop app for players within the U.S., Canada, the U.K., Ireland, and Oceania. The corporate is considering adding support for added regions in the long run.