Puregold Price Club, Inc. President Vincent Co is steering the retailer toward experience-led and community-driven initiatives that strengthen the brand’s relevance beyond routine grocery shopping.
Puregold’s recent initiative, the Hakot Relay Run, drew greater than 8,000 participants, adapted the Filipino hakot practice right into a team relay activity and featured direct product exposure for partner brands. A concert capped this system, extending foot traffic and engagement beyond the standard store environment.
Puregold President Vincent Co said the initiative forms a part of a wider technique to embed the retailer more deeply into community and cultural spaces. “When consumers feel connected to the brand, loyalty and business growth follow,” he stated.
The corporate said its experiential portfolio, which incorporates Puregold CinePanalo and OPM CON, supports its goal of constructing recurring touchpoints with consumers, especially younger demographics. It has also expanded its digital content offerings through the Puregold Channel and collaborations under the Nasa Atin ang Panalo banner campaign.
“To us, innovation matters due to value it delivers to our communities,” Vincent added. Under Vincent’s leadership, Puregold goals to supply value not only through products and pricing, but through experiences that highlight Filipino culture.
The corporate reported higher store sales and improved revenue in its latest financial results, citing stronger customer perception and increased brand visibility. Vincent stays confident that these projects play a crucial role in keeping Puregold competitive in a changing retail environment.
As consumer expectations evolve, Puregold will proceed to pursue programs that integrate culture, entertainment, and commerce, ensuring that the brand stays relevant while delivering consistent value to shareholders.
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