The UFC has officially entered a brand new era. Dana White announced on Wednesday that the UFC Apex facility in Las Vegas will probably be rebranded as The Meta Apex following a five-year naming rights partnership with Meta. This marks one other significant expansion of the already robust technology collaboration between UFC and Meta’s parent company, strengthening the combination of artificial intelligence, virtual reality, and modern fan engagement tools into the game’s infrastructure.
The house of @Zuffa_Boxing, @ufcbjj, and DWCS is now named @Meta APEX!!! pic.twitter.com/yJkeKFbbYx
— danawhite (@danawhite) January 14, 2026
Under the deal, Meta will secure outstanding branding throughout the 25,000-square-foot facility, which serves as the house base for UFC Fight Nights, Dana White’s Contender Series, Zuffa Boxing, and UFC BJJ events. The Meta Apex also recently hosted its inaugural Zuffa Boxing card on January 23, demonstrating the power’s versatility in TKO Group Holdings’ expanding combat sports ecosystem.
The UFC Apex will now officially be generally known as The Meta Apex, Dana White just announced.
White said they signed a 5-year-deal with Meta for the naming rights to the house of “contender series, some fight nights, Zuffa Boxing and UFC BJJ.”
— Ariel Helwani (@arielhelwani) January 14, 2026
The timing of this announcement is especially strategic. The power is currently undergoing a comprehensive renovation that can expand seating capability to accommodate as much as 1,000 attendees, alongside enhancements to concessions, hospitality, and merchandise offerings. A modernized entrance, lobby, and ticket box office are also being installed as a part of the project, expected to be accomplished later in 2026. These upgrades position the Meta Apex as a state-of-the-art venue able to showcase cutting-edge technology.
Dana White, who sits on Meta’s board of directors, expressed enthusiasm concerning the partnership’s implications for the game. “Meta is all the time on the forefront of technology and immersive experiences, and their enhancements will change the best way fans view live fights,” White stated. “For the primary time ever, fans can come to Meta Apex and experience UFC fights with interactive VR, AI and wearable technology.”
This naming rights deal represents a deepening of the broader UFC-Meta partnership that was first announced in April 2025. That original agreement designated Meta because the official fan technology partner of UFC, with Meta’s Threads platform serving as the first social media destination for UFC community engagement. Meta’s branding is prominently featured within the UFC Octagon during broadcasts, and the businesses are collaborating on innovations including a brand new fighter rankings system powered by Meta’s artificial intelligence capabilities.
From Meta’s perspective, the partnership underscores the corporate’s commitment to immersive sports experiences. “We’re thrilled concerning the future and the chance to bring our technology even deeper into UFC, giving fans the prospect to immerse themselves within the motion in recent ways,” said Alex Schultz, Meta’s chief marketing officer.
The Meta Apex represents greater than a sponsorship—it symbolizes how traditional sports franchises are embracing technology partners to revolutionize fan experience and broadcast production. As the power completes its renovations and begins hosting events branded with Meta’s name, the MMA world will watch closely to see how AI glasses, VR integration, and other technological innovations reshape what it means to attend or watch a UFC event.