Hungama Digital Media Entertainment has announced a strategic distribution partnership with independent rapper and music producer Muhfaad, marking one other step within the platform’s growing engagement with India’s hip-hop and independent music ecosystem. The collaboration goals to scale Muhfaad’s music to a worldwide audience while preserving his creative autonomy.
Hungama Digital Media Entertainment joins hands with independent rapper Muhfaad to scale his music to global reach
As a part of the association, Hungama will manage the worldwide digital distribution and monetisation of Muhfaad’s existing catalogue along together with his upcoming releases across major audio and video streaming platforms. The partnership is predicted to deal with structured release strategies, improved discoverability, and sustained audience engagement, allowing the artist to broaden his international footprint.
Muhfaad has steadily built a status within the independent music space for his direct lyricism and narrative-driven approach. Known for working across Hindi, English, Punjabi, and Haryanvi, his music reflects a private and grounded sensibility that has resonated with a digitally native audience. The partnership aligns with Hungama’s broader intent to support artist-led voices without imposing rigid business templates.
Commenting on the partnership, Anuj Bajpai, COO, Hungama, said, “The collaboration reflects Hungama’s commitment to empowering authentic, artist-led voices.”
Muhfaad added, “This partnership gives me the fitting platform to scale my music globally while staying true to my sound and my listeners. I’m excited to construct the subsequent phase of my journey with Hungama.”
For Hungama Digital Media Entertainment, the tie-up reinforces its position as a facilitator in India’s evolving independent music landscape. As hip-hop continues to search out wider acceptance across domestic and international markets, such partnerships highlight a shift toward sustainable, artist-first distribution models that prioritise originality and long-term audience constructing.
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for contemporary Bollywood News, Latest Bollywood Movies update, Box office collection, Latest Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.