Social commerce has modified the landscape of discovering and buying products online. Through live selling and affiliate content creators on social media platforms like TikTok, buying an item is now as easy as scrolling in your feed, clicking the yellow basket and proceeding to checkout. This streamlined process is what brands are leveraging to maintain up with today’s dynamic retail space and produce their products on to consumers.
Nestlé Skilled, with its commitment to empower creators and foster collaboration within the food and beverage industry, gathered over 100 affiliates from Metro Manila and nearby cities to hitch the Nestlé Skilled Creator Playground last Nov. 5. Culinary experts conducted hands-on workshops and live demos using Nestlé Skilled and Maggi Skilled products that served as a guide for attendees to spice up their selling potential and further elevate their content on TikTok.
The event also featured informative and galvanizing talks about content creation strategies, effective use of social media platforms, and best practices for monetizing content through affiliate marketing online.
“We recognize the growing influence of social commerce and the vital role that content creators play in shaping consumer preferences. By bringing together creators, we aim to offer them with the tools, resources, and support they should thrive on this space,” said Nestlé Skilled Business Executive Officer Rica Mier. “This event is just the start of our goal to construct a community where creators feel valued and empowered to share their experiences with our brand.”
Michelle Mendoza from Antipolo City is one among the content creators who joined the Nestlé Skilled Creator Playground. In accordance with her, she gained invaluable insights from the event about developing more creative videos for her audience and driving sales. While latest to the TikTok affiliate scene, Michelle has a background in business marketing that makes her comfortable in communicating with all sorts of individuals through live selling. “Swak kami ni TikTok at ng pag-a-affiliate. Yan ang aking passion. At yung gusto ko sa ganito, sarili mo yung oras mo.”
Identical to Michelle, fellow Nestlé Skilled affiliate Jenalyn Vicente enjoys the liberty that being an affiliate provides especially to mothers like her who’re in search of an extra source of income. “’Yung kinikita ko sa dati kong work, kinikita ko na rin ngayon. Sina-sideline ko lang dati itong pag-a-affiliate. Mula pa-isa-isang items, dumami nang dumami dahil ina-approach talaga ng tao,” she shared.
Self-proclaimed rakitero Genesis Quejada added being an affiliate to his long list of side hustles just after graduating college this 12 months. He believes consistency and labor are key to make it big on this line of labor. “’Yung strategy ko ay mag-live for 2 hours within the morning and two hours at night. ’Yung pagitan ng oras ko na ’yun, I make more content in batches para kung ma-busy man within the next days, may ready-made videos pa rin for posting,” he said.
Because Nestlé products are pantry and kitchen essentials in Filipino homes, Michelle said they’re all the time in demand. Discounts vouchers and freebies also attract more consumers to their page and to envision out the products they’re showcasing. This leads to higher sales and larger commissions for the affiliates.
When asked about their long-term goals as an affiliate, everyone expressed their desire to earn enough to save lots of for the long run. Michelle and Genesis each also wish to someday establish their very own brands and employ affiliates of their very own as a option to share their expertise and opportunities to others. Jenalyn, then again, goals for financial security. “Kaya ako nag-affiliate para makatulong sa family ko fully at magkaroon ng extra income. ’Di na ako hihingi sa iba. Lahat ito sarili kong sikap.”
Being an affiliate could seem easy at first look — just promoting products through videos and live selling — however it does include its own set of challenges equivalent to managing time properly, coming up with engaging and fresh content ideas, and avoiding violations which will get your account banned, amongst others. Genesis advises latest and aspiring affiliates to familiarize themselves well with the community guidelines and strictly adhere to them in creating content and through lives.
Through the Nestlé Skilled Affiliate Program, Nestlé goals to enhance the livelihoods of its affiliates and help them maximize their potential as content creators. Try @barangayNestlé on TikTok to know more and rating the perfect deals in your favorite Nestlé products.
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