Toyota Tamaraw Ambassador pays homage to Sinulog
Toyota Motor Philippines (TMP) brought extra excitement to this 12 months’s Sinulog celebration by welcoming Coco Martin to Cebu City throughout the festival weekend. Through this, TMP highlighted its support for local traditions and its commitment to engaging communities across the Philippines.
Festival-goers were treated to a memorable experience, seeing Coco Martin up close as he joined the festivities, bringing energy and star power to the colourful celebration.
For Coco Martin, the Sinulog shouldn’t be only a fiesta but additionally an occasion for people to unite in prayer and put aside differences.
“Ramdam mo dito yung tibay ng loob at pananampalataya ng mga Cebuano (You’re feeling the Cebuanos’ inner strength and faith),” he said during his visit to Cebu City on Sinulog weekend.
TMP’s initiative not only amplified the spirit of Sinulog but additionally created meaningful connections with the people of Cebu.
TMP and Coco Martin timed his Next Generation Toyota Tamaraw Roadshow with the Sinulog celebration, held every third weekend of January in Cebu, to be one with the Cebuano devotees. He proudly carries his badge because the Tamaraw Next Generation ambassador, enthusiastically going from one city to a different to have interaction with the Tamaraw customers and his fans.
Cebu City was his fourth stop after Cagayan de Oro City, Tacloban City, and Marilao, Batangas. He has more cities to go to within the months ahead.
He likens the strong and persevering faith of the people of Cebu to the sturdiness and reliability of the Tamaraw Next Generation. A devout Catholic, the actor/filmmaker who’s behind the TV hit series FPJ’s Ang Probinsyano and FPJ’s Batang Quiapo, has a powerful devotion to the Black Nazarene.
Toyota Motor Philippines (TMP) brought Coco Martin closer to Cebuano fans throughout the Sinulog weekend, starting with a meet-and-greet on the Toyota Mabolo showroom with Toyota Tamaraw customers. He then entertained mallgoers with full of life performances, trivia games, and photo opportunities, even trying the steps of the normal Sinulog dance. The weekend culminated with Coco joining the Grand Parade aboard a “Next Generation Toyota Tamaraw” float organized by Toyota Team Cebu, braving intermittent weather to experience the Sinulog beat and delight the road crowd.
The Next Generation Toyota Tamaraw utility van, launched in 2024, has quickly develop into a well-liked alternative amongst micro, small, and medium enterprises (MSMEs), start-ups, and people aware of the early Tamaraw FX. With its design customizability, fuel efficiency, and affordability, the Tamaraw is now increasingly seen on roads nationwide, supporting nation-building by enabling higher mobility and empowering MSMEs to grow their businesses.
Tamaraw Ambassador Coco Martin (in brown jacket) on the Toyota Mabolo showroom on Sinulog weekend.
Cebu businessman Eric Ong has just bought his second Tamaraw, the two.4 GL Utility Van DSL AT. He already has the Dropside DSL A/T variant that he uses for his construction business, Worldwide Builders.
He said he had waited for the two.4 GL Utility Van DSL AT automatic transmission since it is more efficient to drive than a vehicle with manual transmission. Also, when he must load purchases of auto parts needed for his EGO Taxi fleet, the FX provides security for his cargo. And, he added, human passengers can safely ride within the Tamaraw FX.
Marc and Christine Lin just bought a Tamaraw FX DSL A/T, intending it for his or her restaurant business especially for delivery. They said they find the Tamaraw “sturdy and reliable.”
The Ongs and the Lins received the ceremonial keys to their Tamaraw FX from Coco Martin on the Toyota Mabolo showroom on Jan. 17.
The FX is the primary and only utility van with automatic transmission across all brands within the Philippine market today, in response to Toyota Mabolo.
Lester Alferez, who’s within the coffee industry, found the Tamaraw “a reliable vehicle that may handle day by day work within the shop.”
“It’s strong, practical, and excellent for our coffee business needs,” he said.
Toyota has rolled out latest colours for the Tamaraw utility van: greyish blue metallic and super red for the Tamaraw FX DSL MT and super red for the Tamaraw Dropside DSL AT.
To learn more about Next Generation Tamaraw, visit https://www.toyota.com.ph/tamaraw or inquire at your nearest Toyota dealership.
Follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the newest updates on products, services, and promos.
Highlight is BusinessWorld’s sponsored section that enables advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Website online. For more information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.