PREMIUM ELECTRIC VEHICLE (EV) brand DENZA, under the BYD Group, is about to launch its first model, the multi-purpose vehicle D9, within the Philippines on Feb. 27.
“Many individuals have been asking me why we (BYD) have grown so fast here within the Philippines. Indeed, it is extremely fast,” BYD Asia Pacific Auto Sales Division General Manager Xueliang Liu said in Chinese at an event on Thursday.
Asked concerning the brand’s local market presence, he said: “[If] you might be asking concerning the Philippine figures, it might be over 26,000.”
BYD Singapore, Philippines, and Brunei Managing Director James Ng said the corporate’s earlier success in introducing BYD vehicles locally helped motivate the DENZA launch.
“In collaboration with ACMobility, now we have successfully introduced BYD into the Philippine market and got reception from the general public,” Mr. Ng said.
“So, with that, this provides us a really strong motivation to introduce DENZA … it gives us superb strength to further push our DENZA brand.”
Mr. Liu added that the corporate plans to introduce the opposite two models, the sports utility vehicles B8 and B5, later in 2026.
On Thursday, DENZA also awarded its initial dealer partners, which can form the inspiration of its retail network within the country.
The brand partnered with ACMobility Premium Dealership, Inc. for DENZA Alabang and DENZA Cebu; with Harmony Recent Energy Auto Service (Philippines) Ltd. Corp. for DENZA Makati; and with E-Vantage Motors, Inc. for DENZA Greenhills.
On the event, DENZA showcased all three models, though only the D9 might be available for launch next month. — Justine Irish D. Tabile