Prime Video, India’s most-loved entertainment destination, today announced its upcoming Original movie—Don’t Be Shy, written and directed by Sreeti Mukerji. Produced by Alia Bhatt and Shaheen Bhatt under the banner of Everlasting Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, Don’t Be Shy follows the story of Shyamili ‘Shy’ Das, a 20-year-old girl who thinks she has every thing found out until her perfectly planned life takes an unpredictable turn, and things begin to spiral out of her control.
Alia Bhatt Returns As Co-Producer For Don’t Be Shy
Nikhil Madhok, Director & Head of Originals, Prime Video, India, said, “We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart. Alia’s innate instinct for stories which are emotionally wealthy, deeply relatable, and immensely entertaining shines through on this young adult story about friendship, love, and growing up.”
Further adding, “With a robust female-forward narrative, writing that’s fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don’t Be Shy guarantees to be a pleasant experience for audiences world wide.”
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Alia Bhatt On Producing Movies
“At Everlasting Sunshine, we’ve all the time desired to back stories that feel honest and voices that feel their very own,” says Alia Bhatt, co-founder of Everlasting Sunshine Productions. “This film immediately spoke to us due to its sincerity and coming-of-age lens, and Sreeti’s passion and energy naturally fed into the spirit of the story. It’s an incredibly special project for me and for Everlasting Sunshine. And with Prime Video, we found partners who consistently take daring creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the precise place for this story to search out its audience.”
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Varsha Tiwari is a budding content author obsessed with Bollywood, popular culture, and the stories behind the highlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. All the time curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t all the time need words to make an impact.