The 2026 Super Bowl isn’t nearly football—it’s also the unofficial runway for celebrity sightings, side-eye moments, and matches which have us yelling at our screens. With sideline slayage to suite-side speculation, here’s a listing of celebs that had social media distracted in the course of the big game (and the rating). From Blue Ivy, 21 Savage, and Kim Kardashian, and more made sure the highlight wasn’t just on the sector this 12 months.
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Blue Ivy Serves Sideline Slay At Super Bowl
To begin with… we needed to blink a number of times because we were like BEYONCÉ?! Blue Ivy stepped out looking like an entire grown superstar in a black leather varsity jacket, shades on, and a light-weight blue bag that screamed “don’t play together with her.” Her blonde-and-brown hair—giving ‘Say My Name’ Beyoncé vibes with micro braids at the highest—was all the things. And yes, she did her annual Super Bowl sideline pic, because tradition is tradition. How are we letting a 14-year-old outdress us yearly? Asking for the group chat.
Jay-Z Runs The Game, Literally
In fact Jay-Z pulled up together with his baby girls, Blue Ivy and Rumi, because dad duties never clock out. Rocking a black hoodie, black shades, and gloves, Jay was giving low-key “I still run the sport” energ. Let’s not forget: this man is literally a partner with the NFL, so yeah… billionaire boss vibes were very much within the constructing.
Kim Kardashian & Lewis Hamilton Spark Suite-Side Chatter
Now THIS had folks rewinding the printed. Kim Kardashian and Lewis Hamilton were spotted sitting together in a set while cameras caught them mid-conversation. Are they a thing? The jury remains to be out on that—however the visuals were doing quite a bit and the web was in fact weighing in. Kim served face with black shades, stud earrings, layered choker necklaces, and what looked like a furry coat, while Lewis kept it sleek in a black quarter-zip with slicked-back braids.

