The Delhi High Court has granted significant legal relief to actor and entrepreneur Vivek Oberoi, restraining the unauthorised use of his name, image, voice and other facets of his personality, after he moved the court over widespread misuse of his identity across digital platforms and industrial products. The order underscores the judiciary’s growing recognition of personality and publicity rights within the age of artificial intelligence and online impersonation.
Vivek Oberoi secures interim relief as Delhi HC restrains misuse of identity
In a suit filed in early February, Oberoi sought legal protection against various entities that were allegedly exploiting his identity without consent through fake social media accounts, AI-generated or morphed visuals, and other digital content. The Delhi High Court, presided over by Justice Tushar Rao Gedela, observed that Oberoi’s longstanding profession and public recognition mean that his name and likeness embody significant goodwill and status worthy of legal safeguarding.
Court Order and Key Directions
The court’s interim order banned the unauthorised industrial or personal use of Oberoi’s identity, including his name, image, voice, likeness and signature. This injunction applies to a variety of technological mediums, including AI tools, deepfake technology and face-morphing applications.
It also directed major online intermediaries — akin to YouTube, Meta Platforms and X Corp — to remove links to all infringing content inside 72 hours of receiving the order. The court prohibited the creation and sale of merchandise, like posters or T-shirts bearing Oberoi’s personality attributes, that had been circulated without authorisation for industrial gain.
The judge emphasised that failing to grant timely relief could end in irreparable harm to Oberoi’s status and skilled standing, noting that a public figure’s identity can’t be treated as a commodity for others’ profit without consent.
Allegations within the Lawsuit
In his petition, Oberoi detailed how several fake accounts had been created on platforms like Instagram, misusing his name and images. A few of these accounts allegedly shared deepfake or altered content, described within the lawsuit as misleading and inappropriate. Beyond social media misuse, the plea cited unauthorised merchandise and online listings that commercially exploited his persona without approval.
The legal filing stated that the misuse caused “incalculable loss” to his goodwill and status, potentially misleading the general public and diluting his skilled value each as an actor and a businessperson.
Also Read: Vivek Oberoi files suit in Delhi HC against AI-generated misuse and pretend social accounts
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