Yash’s Toxic Records Historic Overseas Deal As Phars Movies Acquire Global Distribution Rights For Indian Language Versions

Yash’s Toxic Records Historic Overseas Deal (Photo Credit – YouTube)

Rocking Star Yash’s Toxic is breaking every kind of records even before its theatrical release. The highly anticipated film just made headlines after becoming the primary non-Telugu movie to seal a historic ₹120 crore distribution cope with Dil Raju’s powerhouse banner Sri Venkateswara Creations (SVC). And now, the movie has signed one other massive distribution rights deal.

The cope with Dil Raju’s SVC handled the AP–TG rights of the film, which suggests the license to distribute the movie in theaters inside Andhra Pradesh and Telangana. But this time, Toxic goes international.

Yash’s Toxic Signs With Phars Movies

On the international front, Toxic’s distribution rights have been acquired by Phars Movies, considered one of the leading and most dominant overseas distributors. The deal is being touted as considered one of the largest overseas acquisitions for an Indian film, with ₹105 crore secured as advance on a commission basis, a staggering vote of confidence from the worldwide market.

The numbers show the market’s confidence within the film and Rocking Star Yash, even with no teaser being released. The film is garnering massive numbers, mostly through ground-level buzz.

It’s to be noted that this landmark deal applies exclusively to the Indian-language versions of the movie, like Kannada, Tamil, Telugu, Hindi, and Malayalam. It doesn’t include the English version – a vital distinction that further underscores the immense standalone strength of the film’s Indian-language appeal overseas.

The Yash Effect

The religion placed in Toxic isn’t without precedent. Yash’s previous outing, KGF: Chapter 2, delivered phenomenal and historic business across global markets, emerging because the highest-grossing Indian film within the GCC region and clocking extraordinary numbers across several international territories. That roaring global success has now laid the muse for Toxic to aim even higher.

The Yash starrer is now gearing up for what’s being billed because the widest international rollout ever for an Indian film, with releases scheduled across almost your complete world. It’s an audacious move that firmly positions Toxic as a worldwide cinematic event within the making.

Directed by Geetu Mohandas, Toxic: A Fairytale for Grown-Ups has been concurrently shot in Kannada and English, with dubbed versions planned in Hindi, Telugu, Tamil, Malayalam, and several other other languages.

For more such updates, try Down South.

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