Marketing affiliates on e-commerce platforms looking for success should deal with constructing a trusted brand through consistent effort, in response to Shopee’s top affiliates on Wednesday.
“Just like all other job, you actually need to put your heart into it and put effort and time into it since it’s not something you possibly can do quickly,” Hannah Jamon, Shopee’s top key opinion leader (KOL) for beauty and electronics in 2025, told reporters in the course of the media roundtable on the Shopee Brand Summit 2026.
Meanwhile, Ned Adriano, one in every of Shopee’s top external channel affiliates, said that constructing a reputable and powerful personal brand allows affiliates to realize people’s trust, leading to raised sales.
Brands utilizing Shopee’s Affiliate Marketing Solutions (AMS) recorded nearly a threefold increase, or 2.8 times year-on-year growth in gross merchandise value (GMV), compared with non-users, in response to data presented by the e-commerce giant on Wednesday.
The corporate also reported a 2.2% increase in latest buyer contribution to the platform and a 5.2% growth in affiliate-led traffic.
The internet online affiliate marketing market in Asia Pacific was estimated at over $4.2 billion in 2024, comprising around 23% of the worldwide market valued at greater than $18.5 billion, in response to Cognitive, an India-based market research and consulting firm.
It projected that Asia Pacific’s affiliate market will expand at a compound annual growth rate (CAGR) of 10% from 2024 to 2031.
Sheree Gae Gayas, Samsung Philippines’ head of digital commerce for the mobile experience group, said the tech giant began integrating internet online affiliate marketing on Shopee last 12 months.
“It’s not as significant yet. Once I say significant, it’s not as scalable yet, but we’ve already seen the difference compared with previous years. The nice thing is we don’t need to spend as much,” Ms. Gayas said, noting its effect on their GMV growth.
To develop into a Shopee affiliate, Filipinos can register on the official Shopee Affiliate website using their Shopee account to use for approval.
Once accepted, affiliates typically earn commissions that adjust by product category. — Edg Adrian A. Eva