In an interview today with The Stomping Ground, Hearn revealed the dimensions of the commitment extends far beyond a typical rights extension. Matchroom is predicted to stage a minimum of 30 shows per yr, with the whole potentially rising to 40 annually. That may end in roughly 200 events across the lifetime of the agreement.
Guaranteed Schedule
“For those who’re an excellent promoter with an excellent TV deal you’re unf***ing stoppable,” Hearn said. “And that’s us because now we’ve got a minimum of 30 shows a yr. A minimum probably going to be 40. That’s 200 shows over the subsequent five years.”
The guaranteed dates give Matchroom a consistent schedule to maintain its roster lively and visual. Hearn said maintaining frequent events is crucial given the dimensions of the corporate’s stable, which incorporates greater than 100 fighters competing across multiple weight classes and regions.
“I can’t have 4 shows a yr,” Hearn said. “I’ve got 100 plus fighters, the very best fighters on the earth, and I’ve got to permit them to chase their dreams and legacy and deliver my guarantees for them.”
Hearn also emphasized the importance of broadcast backing in maintaining relevance and influence as a promoter.
“You’ll be able to be an excellent promoter, but should you don’t have a TV deal, you’re irrelevant,” he said.
Matchroom first aligned with DAZN in 2018 as a part of the platform’s early expansion into boxing. On the time, streaming was still viewed as an uncertain model in comparison with traditional television. The brand new agreement secures Matchroom’s position on DAZN for an additional full cycle, guaranteeing regular shows in major markets including the US and the UK.
The deal keeps Matchroom on DAZN for an additional full five-year cycle, ensuring the corporate will proceed staging regular events across its U.S. and U.K. markets.