Social media planning doesn’t must feel overwhelming, complicated, or like a full-time job. With the appropriate framework, you’ll be able to plan a whole 12 months of intentional content in about half-hour — without posting 24/7 or burning yourself out.
Welcome to Day 2 of our Launch & Plan Mini-Challenge, where we’re getting our marketing so as before life hurries up again.
For those who missed Day 1, here’s the fast catch-up:
We mapped out your upcoming launch calendar and plugged every thing into a straightforward quarterly schedule. No more guessing what give you’re promoting or when.
Now let’s move into something that tends to intimidate people excess of it should: social media.
The goal today is easy:
Clarity over chaos.
No more posting simply to post. No more attempting to be all over the place. No more content guilt.
And definitely no more “I should post today but I don’t know what to say so I’ll do nothing.”
Before We Begin… a Moment of Honesty
On yesterday’s call, we ended up having the most effective unexpected Q&A about fear — specifically the fear of being visible online.
Someone asked,
“What if I’m not able to go live?”
One other shared,
“I do know video would help… nevertheless it feels scary to place myself on the market.”
I felt that deeply.
Visibility is vulnerable, even after a decade of doing this.
This can be why I’m stretching myself by writing publicly again. I just launched a brand new Substack where I’m writing about motherhood, purpose, systems, routines, and what it actually looks wish to construct a life and business with intention. It feels recent and a bit of uncomfortable — which tells me I’m in the appropriate place.
Several of you asked for the link, so here it’s (and thanks again for cheering me on):
https://annarunyan.substack.com/
As a thank-you for subscribing, I’m gifting my weekly planner template — the precise one I take advantage of every week. It’s easy and realistic, especially for busy or unpredictable seasons.
Social Content That Converts
By the top of this session you’ll walk away with:
✔ a repeatable content framework
✔ a monthly posting rhythm
✔ a plan that feels doable in real life
✔ clarity about what to post and why
You do not have to post more.
You should post with intention.
Let’s break it down.
After years of testing and spending a small fortune on paid traffic, I’ve found there are only three categories that really move the needle:
1️⃣ Connection Content
That is where you share:
Connection answers this query to your audience:
“Do I like you sufficient to learn from you?”
People invest once they trust you.
This builds that trust.
2️⃣ Awareness Content
This creates demand and shortens your sales cycle.
Examples include:
myths
mistakes
frustrations
FAQs
objections
misconceptions
case studies
testimonials
client wins
Awareness answers:
“Why should I solve this now?”
3️⃣ Video + Relationship Content
That is your fastest credibility builder.
It could possibly be:
going live
answering questions
talking head reels
workshops
interviews
trainings
People buy from people.
Not faceless brands and never perfectly curated grids.
Video humanizes you.
Here’s the total process we used on the decision:
Step 1: Know Your Offer (Success)
Ask:
Fill this in:
My product is ______ and it solves the issue of ______.
AI can’t determine this for you. You need to.
Step 2: Know Who You’re Talking To
Try these fill-in prompts:
My goal market is ______ who want ______ in order that they can ______.
I help them ______ in order that they can ______.
This clarity improves every thing — messaging, content, offers, sales.
Step 3: Generate a 12 months of Content Ideas (Fast)
Use this prompt inside ChatGPT:
“Are you able to share 26 common myths, problems, challenges, frustrations, suggestions, and how-to’s people have about ______ and getting ______?”
Then follow up with:
“Are you able to turn the primary one into 14 post ideas with a hook, subheadline, 3 lessons, and a summary?”
Doing the maths:
26 topics × 14 formats = 364 content ideas
Enough for a 12 months without reinventing the wheel.
Step 4: Write Captions & Video Scripts
Use this structure:
Hook
3–7 takeaways
Encouragement
Call to motion
This single skeleton becomes:
✔ a post
✔ a reel
✔ a carousel
✔ a live topic
✔ an email
✔ a blog
I rotate my content between:
educational
inspirational
personal
promotional
social proof
questions
Step 5: Pick One Platform + Post Each day
My suggestion for platforms moving forward:
✔ Instagram
✔ LinkedIn
✔ Podcast, Blog or YouTube
✔ Weekly email newsletter (I take advantage of Kit)
IMPORTANT:
Own your content.
Own your email list.
Don’t construct what you are promoting solely on rented platforms.
For reference, listed below are my channels:
MARKETING CHANNELS
blog + podcast
email newsletter
Instagram
LinkedIn
ads
Substack
lead magnets
SALES CHANNELS
sales calls
webinars
paid workshops
email marketing
sales pages
mini-challenges
Repeat this all 12 months:
Week 1 — Awareness
Week 2 — Connection
Week 3 — Social Proof
Week 4 — Q&A + Go Live
Monthly — Free Offer
Creativity loves structure.
Structure reduces overwhelm.
🔁 Recycle content that worked
📦 Batch content in blocks
🎨 Leave room for inspiration
🧩 Don’t overplan yourself into paralysis
💬 Comment on 10 posts/day (don’t ghost your audience)
Networking continues to be part of selling.
Tomorrow we’re stitching all of it together inside your 90-Day Marketing Plan, including:
✔ mapping your 90-day calendar
✔ selecting your core “money moves”
✔ aligning content → leads → sales
For those who’ve ever felt busy but not profitable, tomorrow will change things.
You’ll be able to still join the High Conversion Marketing Bootcamp inside Corporate Rescue Plan and get:
✔ fast replay access
✔ all of the templates
✔ planning bonuses
✔ tools + worksheets
✔ content guidance
Join here:
https://classycareergirl.thrivecart.com/high-conversion-marketing-bootcamp
Subscribe here and I’ll send it to you as a present:
https://annarunyan.substack.com/
For those who subscribe, leave a comment so I do know you’re there. It truly makes my day.