Toxic: A Fairytale for Grown-Ups is about to premiere next month. Nonetheless, the Yash starrer just can’t stop making headlines even before its theatrical release. Recent reports confirm that the upcoming motion drama has signed a take care of E4 Entertainment for the film’s distribution rights in Kerala.
This deal comes after Toxic’s blockbuster ₹120 crore take care of Dil Raju’s Sri Venkateswara Creations for the distribution rights of the film in Andhra Pradesh and Telangana.
Toxic’s Deal With E4 Entertainment
While the precise monetary figure of E4 Entertainment’s Kerala Distribution Rights take care of Toxic has not been disclosed, the movie’s other distribution rights deals suggest an enormous number. Partnering with the makers of Toxic, KVN Productions and Monster Mind Creations, E4 Entertainment, headed by Mukesh Mehta and C.V. Sarathi, plans on bringing a monumental cinematic storm to the shores of Kerala.
Toxic’s partnership with E4 is nothing surprising, because the distributor has secured the rights to blockbusters like Pushpa 2 and Avatar before. As market leaders with a stellar track record of releasing blockbusters, E4 Entertainment’s involvement guarantees an enormous, record-breaking release across the state.
In Kerala, Yash’s brand value is unparalleled. KGF 2 currently holds the record for the best share by a non-Malayalam film within the state. With Toxic already emerging as a top pick for young audiences, this collaboration ensures a homecoming like no other, with a strategic plan to showcase the film across 350 screens within the state
Toxic Theatrical Release
Written by Yash and Geetu Mohandas, and directed by Geetu Mohandas, the film is shot in Kannada and English, with dubbed versions across Hindi, Tamil, Telugu and Malayalam. Produced by Venkat K. Narayana and Yash under the banners of KVN Productions and Monster Mind Creations, Toxic is all set to hit theatres worldwide on March 19, 2026.
The addition of E4 Entertainment follows a series of great distribution deals across the subcontinent. Within the North, Anil Thadani’s AA Movies has reunited with Yash, while within the Telugu states, Sri Venkateswara Creations (SVC), led by Dil Raju, will steer the film as mentioned earlier. This fortress-like distribution network is about to supply remarkable results.
For more such updates, take a look at Down South.
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