Jake Paul’s Netflix viewership showed the best way for 2 of boxing’s top stars.
The streaming giant is starting to make waves in combat sports, having staged a couple of big boxing matches since entering that realm in 2024.
Paul fought Mike Tyson on Netflix in November of that 12 months. The bout headlined an event that marked the platform’s very first time broadcasting live combat sports motion.
While the matchup itself was controversial, it attracted an incredible amount of views — something that opened the door for Floyd Mayweather and Manny Pacquiao to finally run it back.
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Jake Paul’s Netflix viewership paved the best way for Floyd Mayweather vs Manny Pacquiao 2
In accordance with Netflix, Paul vs. Tyson garnered an estimated average minute audience (AMA) of 108 million live viewers globally.
The groundbreaking numbers behind the streaming platform’s combat sports debut didn’t go unnoticed, and it was apparently key to ending the 10-year failure to book the rematch between Mayweather and Pacquiao.
That was disclosed by Jas Mathur, the CEO of Manny Pacquiao Promotions, during an interview with MMA Fighting.
Mathur described how the Netflix viewership for Paul’s clash with ‘Iron Mike’ and last September’s super-fight between Terence Crawford and Canelo Alvarez arrange a rematch of the ‘Fight of the Century’
“The primary fight was 11 years ago, so it’s really been within the works for the last 10 years from many alternative parties,” Mathur said. “A whole lot of people tried. It went in 50 different circles, 50 different directions.
“Considered one of the largest things I might say was the Netflix partnership and the chance to do it on Netflix. Simply because Netflix is the No. 1 streaming platform. Today, we’re in a streaming world, post pay-per-view. They did the very best grossing boxing pay-per-view event of all time.
“So the numbers, they see within the twenty first century you’ve got Mike Tyson-Jake Paul and you then’ve got Canelo and Crawford that did amazing numbers,” he continued. “Tyson and Paul did 106 million views.
“So these guys are (like) look, if we are able to have Netflix as a partner, we are able to get into so many alternative homes, get access to an entire different audience… That’s what did it. That’s really what did it. It’s the undeniable fact that it’s on Netflix.”
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Tyson Fury and Conor Benn to share a Netflix card on April 11
Mayweather and Pacquiao are definitely not the one ones enticed by the prospect of the sizable audience brought in by Netflix.
Tyson Fury’s latest boxing comeback will start on April 11 with a important event on Netflix. He’ll fight Russia’s Arslanbek Makhmudov on the Tottenham Stadium on an evening when one other major name can also be set to return.
Days after news of Conor Benn’s $15 million cope with Zuffa Boxing emerged, it was revealed that the British star will co-headline Fury’s return.
Turki Alalshikh and Ring Magazine announced Thursday that the brand new Zuffa Boxing signing will fight Regis Prograis at the identical venue where he beat Chris Eubank Jr. last November.