After greater than twenty years of sticking to its signature formula, Ryan Reynolds‘ Aviation American Gin brand is finally shaking things up. The brand has launched its first-ever flavored expression, Cranberry & Blood Orange Flavored Gin, marking a serious milestone for the portfolio and giving cocktail lovers a neater solution to mix drinks at home. And in true Ryan Reynolds fashion, the rollout comes with loads of humor. Ryan Reynolds stars in a comedic promotional video that pokes fun at the concept of innovation before revealing the actual star of the show: a daring, citrus-forward gin designed to make cocktails practically effortless.
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Ryan Reynolds Debuts A ‘Home Mixologist’ Robot
To have fun the discharge, Ryan Reynolds appeared in a brand new promotional video introducing what he jokingly described as Aviation’s latest innovation: a humanoid robotic bartender named Evo. “At Aviation American Gin, innovation is at the center of every little thing we do,” Ryan said within the promo. “So to make it easy for everybody to have an ideal cocktail, we created… Evo. A cutting-edge, robotic humanoid engineered to be your private home mixologist.”
The robot is then shown attempting to make drinks, only to spill gin, miss glasses, and create chaos in the method. “Well, when the robot turned out to obviously be an individual in a suit… We innovated again,” he said.
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That is when Ryan Reynolds introduces the actual product. “Meet aviation cranberry blood, orange gin,” Ryan said, showing off the brand new product. “It’s an ideal mix of botanicals and fruit flavors that’s so smooth and delicious, it makes amazing cocktails practically by itself, elevating every little thing from a gin fizz to mimosas. to innovation.”
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Ryan Reynolds Proclaims Aviation’s First Flavor Innovation In Over 20 Years
The brand new Cranberry & Blood Orange expression represents a serious moment for the brand, which has largely remained unchanged since its founding. “Innovation is at the center of what we do. That is true despite the indisputable fact that until today we’ve probably not modified our product in any respect,” Ryan Reynolds said in a news release. “I’m so pleased with our very first innovation, the delicious Cranberry & Blood Orange.”
The gin combines Aviation’s traditional botanical profile, including cardamom, coriander, French lavender, anise seed, sarsaparilla, juniper, and orange peel, with added cranberry and blood orange flavors. Bottled at 40% ABV, it’s barely lower in alcohol than the unique formula, helping emphasize the fruit-forward profile.
Now available nationwide, the bottle retails for roughly $30.
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Aviation’s First Flavor Innovation Guarantees ‘Versatility’ And ‘Exceptional Flavor Experience’

The launch can also be a part of a broader technique to expand how consumers engage with the brand. “We’re proud to introduce Cranberry & Blood Orange to the Aviation portfolio as a meaningful expansion of the brand,” Ricky Collett, Gin Category Marketing Director at Diageo, said.
“We desired to create recent occasions for consumers to interact with Aviation in fresh, creative ways, and focused on crafting a liquid that delivers versatility, accessibility, and an exceptional flavor experience,” he continued. “The mixture of Aviation’s signature gin with tart cranberry and citrus-forward blood orange offers cocktail elevation while remaining easy to enjoy.”
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Aviation Shares Easy Cocktail Recipes To Highlight The Recent Flavor

Alongside the launch of the brand new Cranberry & Blood Orange flavored gin, Aviation also released a handful of easy cocktail recipes designed to indicate just how versatile the spirit will be for at-home mixing. From brunch drinks to classic bar favorites with a twist, the recipes emphasize ease and daring flavor.
One featured option, the Bloody Good Mimosa, combines 1.5 oz of Aviation Cranberry & Blood Orange Flavored Gin with 1 oz orange juice, topped with chilled sparkling wine and garnished with an orange triangle and half strawberry for a vibrant, brunch-ready serve.
Aviation’s Recent Release Makes Cocktail Hour Practically Effortless

An alternative choice, the Blimey Fizz, mixes 1.5 oz of the flavored gin with 0.75 oz easy syrup and 1 oz fresh lime juice, shaken with ice and topped with chilled club soda. A lime wheel garnish completes the refreshing, citrus-forward cocktail.
For those searching for something more classic, the Crimson Cosmo blends 1 oz Aviation Cranberry & Blood Orange Flavored Gin with 0.25 oz triple sec, 0.25 oz fresh lime juice, and 0.75 oz cranberry juice, shaken and strained into a calming coupe glass with an orange twist garnish.
With the addition now becoming a everlasting a part of the lineup, Aviation appears able to enter a brand new era.

