SM PRIME Holdings, Inc. said foot traffic is anticipated to stay resilient this 12 months, after its mall unit SM Supermalls averaged 115 million monthly visits in 2025, totaling 1.4 billion for the 12 months.
Foot traffic reached 153 million in December, with day by day averages of 5.5 million on weekends and 4.6 million on weekdays, the corporate said in a press release on Thursday.
It said figures held regular despite economic headwinds and weather disruptions.
“With our customer as our North Star, we’re evolving all for them, transforming their most loved SM Supermalls not only to answer needs, but to proactively anticipate them,” SM Supermalls President Steven T. Tan said.
In 2025, SM opened MOA Sky and ScreenX — each firsts within the Philippines — and launched SM Energetic Hub.
Other additions included expanded Book Nook reading spaces, sustainability initiatives, and community events. Recent brands entered the Philippine market through SM, including Chatterbox Café, Christy Ng, Funko, JD, Läderach, Mak’s Noodle, Oysho, and Vivaia.
SM said it plans to open one flagship mall per 12 months through 2030, alongside network-wide redevelopments.
Foot traffic is projected to stay resilient this 12 months, the corporate added.
Seeking to 2026, upcoming attractions include Southeast Asia’s first adidas Football Park and adidas Football Specialty Store, plus Pop Mart’s first everlasting Philippine store at SM Megamall, each launched in late December.
“This 12 months, we’re bringing in latest concepts that reflect how customers live, so every SM mall continues to feel personal, meaningful, and price returning to,” Mr. Tan said.
For this 12 months, the corporate said it expects strong foot traffic and sales, noting last 12 months’s respectable fourth-quarter performance despite inflation.
SM Prime reported P48.8 billion in net income for 2025, up 7% from P45.6 billion a 12 months earlier, supported by revenues from its business properties and lower expenses.
Consolidated revenues reached P141.1 billion, barely higher than P140.4 billion recorded in 2024. Revenue from business properties, which include rental establishments, increased 6% to P98.6 billion from P92.6 billion.
At a briefing on Feb. 16, the corporate announced plans to open 4 malls outside Metro Manila in 2026: SM Zamboanga, SM General Trias, SM Tagum, and SM Santa Rosa.
“Three of the 4 (malls) are about 60,000-70,000 square meters (sq.m.) gross floor area (GFA) after which SM Santa Rosa is about 130,000 GFA,” SM Supermalls Executive Vice-President for Marketing Joaquin L. San Agustin said.
The corporate said that, based on size and contribution to GFA and gross leasable area (GLA), it expects a rise of about 3%-4% in its current GFA at yearend.
On the local bourse on Thursday, SM Prime shares rose 2.33% to P22 apiece. — Alexandria Grace C. Magno