Shopee, one in all the country’s leading e-commerce platforms, unveiled several artificial intelligence (AI) tools aimed toward improving the experience of each sellers and shoppers on the platform.
In the course of the Shopee Brands Summit held on Feb. 11, the corporate introduced a collection of AI-powered tools, including Brand Max, enhanced AI LiveStream features, and other innovations akin to a virtual fitting room.
Jack Ng, head of economic for Shopee Philippines, said the platform is investing in AI-enabled tools to be certain that brands grow with greater clarity and control.
“For sellers, this implies making it easier to present products well and reach the proper audiences,” Mr. Ng said.
“For shoppers, it translates into more accurate search results and relevant recommendations, so that they can find the products they need faster.”
He added that these AI tools help brands navigate crowded markets and concentrate on what truly drives growth.
Shopee’s Brand Max is an AI-powered branding solution that introduces brands to potential buyers. The platform said it replaces traditional display ads with smarter audience targeting and broader placements inside a single campaign.
“Brand Max uses our algorithm to focus on latest users who’ve shown interest in your category but haven’t yet purchased out of your brand,” Xiaoo Liu, head of Shopee Mall for Shopee Philippines, said throughout the summit.
“With this, Shopee is not going to just be a sales channel for you. Shopee will even enable you construct your brand and reach more buyers than ever,” he added.
Meanwhile, Shopee’s AI LiveStream, first launched last yr, might be equipped with additional tools, rolling out across Southeast Asia, to permit brands to have interaction with shoppers 24/7, Janine Teotico, head of affiliate and creator marketing at Shopee Philippines, said.
These tools include an AI Script Generator, AI Comment Assistant, AI Stream Manager, and a feature that detects and highlights a product’s most persuasive details.
Other AI tools previously launched remain available, including features that generate optimized photos and titles, and an auto-reader that implies category attributes from product images.
Shopee also announced that it’ll soon launch a virtual fitting room, which allows shoppers to try on clothes virtually.
The platform is strengthening its brand support through initiatives akin to KOLLAB and First-to-Launch. KOLLAB connects brands with high-performing creators, while the latter provides a focused, high-impact environment for product debuts. — Edg Adrian A. Eva