Greenfield Development Corp. (GDC) said it can proceed developing its townships and future projects, including wellness-focused initiatives, despite a “cautious” outlook for the country’s real estate sector.
Mark Dantes, vp–strategic landbanking division head at GDC, told BusinessWorld that although the sector has been difficult for the past few years, the corporate has done thoroughly in landbanking for future developments.
“So now that we’re in that stage where we wish to activate all these different properties,” Mr. Dantes said throughout the sidelines of Fit Crawl 2026 on Wednesday.
“When it comes to outlook, in fact, there’s still a little bit of, you recognize, you don’t need to go too all out,” he added.
Mr. Dantes said the actual estate sector continues to be expected to post growth this 12 months, despite weaker economic performance in 2025. Analysts said the slowdown was partly attributable to plunged infrastructure spending following issues with flood control projects.
One in all GDC’s upcoming projects is Greenfield City Biñan, a 110-hectare development near the Greenfield City–Unilab Interchange in Laguna.
GDC said the event shall be designed with loads of open spaces and greenery, with a robust deal with education.
“It’s going to start soon and it’s definitely within the timeline,” Mr. Dantes said.
Meanwhile, phase considered one of Greenfield Hillsborough, a 20-hectare neighborhood a couple of meters from Alabang, is ongoing, he noted.
GDC can also be rolling out projects that promote overall wellness, including Diagonal Park, a mixed-use public space soon to rise in its Greenfield District township in Mandaluyong City.
In its 400-hectare township in Sta. Rosa, Laguna, Mr. Dantes said GDC is about to announce a park-inspired project modeled after Boston’s Emerald Necklace, set to launch within the second quarter of this 12 months.
GDC has a complete of two primary townships, he said.
Mr. Dantes also said that wellness-focused projects akin to parks and open spaces are a deliberate pursuit and a part of GDC’s guiding philosophy, “Wellness Begins Here,” which places people’s well-being and community connection on the core of their masterplan.
“So most developers turn parks into parking lots, right? So we’re actually a developer that turns parking lots into parks,” he said.
In the approaching years, GDC will proceed to integrate this philosophy into its future developments, creating parks and open spaces that foster community interaction and designing walkable townships that encourage residents to maneuver around on foot, Mr. Dantes said. — Edg Adrian A. Eva