Actor Tiger Shroff’s active-lifestyle brand Prowl has raised Rs 4 crores in a Pre-Series A funding round led by Resolute Ventures. The investment comes months after the brand’s relaunch in June 2025 and follows its expansion into the boys’s grooming segment.
Tiger Shroff-owned Prowl secures Rs 4 crores funding to expand men’s grooming portfolio
Since pivoting to grooming products six months ago, Prowl has expanded its presence across major e-commerce platforms including Amazon, Myntra and Flipkart, in addition to quick-commerce platforms. The brand currently offers products comparable to face wash, sunscreen, lip balm, body lotion, body wash and roll-ons, and has reported strong repeat purchase rates amongst its target market.
Based on the corporate, the newly raised capital might be used to expand Prowl’s product portfolio and strengthen distribution. The brand plans to introduce recent science-backed formulations, starting with three serums expected to launch soon, while also constructing a wider range of on a regular basis grooming products for men.
The funds can even support the brand’s efforts to deepen its reach in Tier 2 and Tier 3 cities and improve delivery timelines through same-day and next-day fulfilment options.
Speaking in regards to the development, Shroff said, “Prowl is greater than only a brand; it’s a mirrored image of my personal philosophy of discipline and ease. I’ve been deeply involved within the formulation and strategy because I wanted products that really work for the Indian skin type and not using a 10-step routine. This investment from Resolute Ventures validates our vision of creating effective grooming accessible to each man, from the metros to the heartlands of India.”
Shriyhas Jichkar, CEO of Prowl, said the primary few months helped the corporate test its product-market fit. “The primary six months were a litmus test for our product-market fit. The information shows that the Indian man wants a routine that is straightforward to grasp and execute. With this capital infusion, we’re able to speed up our innovation pipeline,” he said.
The brand’s growth strategy can also be supported by Lap Ventures, which manages Prowl’s marketing, communications and distribution partnerships because it continues to scale within the Indian grooming market.
Also Read: MEGA EXCLUSIVE: Tiger Shroff’s grand-scale spiritual motion film with Neerja director Ram Madhvani and Mahaveer Jain gets a title – Vajra
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