Streaming giant Netflix on Thursday launched its premier visual effects and virtual production hub, Eyeline Studios, in Hyderabad. The move marks a serious strategic push by the corporate into India’s rapidly growing animation, visual effects, gaming and comics (AVGC) sector. The inauguration ceremony was attended by Revanth Reddy, Telangana IT Minister Sridhar Babu, Information and Broadcasting Ministry Secretary Sanjay Jaju and actor-producer Rana Daggubati. Also present was Jeff Shapiro.
Netflix launches Eyeline Studios hub in Hyderabad; Ted Sarandos highlights India’s creative potential
Founded in 2019, Eyeline Studios serves as Netflix’s innovation hub where practical filmmaking meets next-generation technology. In 2025, the studio unified with Scanline VFX — a visible effects powerhouse established in 1989 — to form a single creative force operating across three divisions: Studios, VFX and Labs.
The Hyderabad facility is Eyeline’s fifth global location after Los Angeles, Vancouver, Seoul and London. Spread across 32,000 square feet, the brand new office is provided with advanced technologies for visual effects and generative virtual production, supported by a hybrid cloud infrastructure.
The studio’s proprietary capabilities include the Light Dome volumetric lighting system, LED volume stages, 4D capture systems and AI/ML-driven production tools. Its credits include global productions akin to Completely satisfied Gilmore 2, Wednesday, Stranger Things and Daredevil: Born Again.
Addressing the launch through a video message, Netflix Co-CEO Ted Sarandos described Eyeline as the corporate’s production innovation hub. “When creators imagine something daring and latest, the query mustn’t be, ‘is that this possible?’ It needs to be, ‘how will we construct it?’ And Eyeline exists to reply that very query,” Sarandos said.
He added that India stays probably the most dynamic storytelling markets globally. “India is probably the most dynamic storytelling markets on this planet, with extraordinary creative voices, technical depth, and production scale. We’re also encouraged by the strong national concentrate on the AVGC sector. The Government of India’s emphasis to create 2 million expert jobs on this sector by 2030 signals confidence and optimism, and we’re committed to supporting this vision,” he said.
Sarandos further noted that Netflix hopes to see more innovation and content creation emerging from India. “Creative technology is just not just culture, it’s capability, jobs, exports, and future-ready skills. Eyeline Hyderabad can contribute meaningfully to that momentum,” he said.
Speaking on the event, Eyeline Studios CEO Jeff Shapiro praised the evolution of India’s VFX industry and highlighted the creative and technical talent present within the country. “I’m amazed by the size and superiority of visual effects in Indian movies, like Brahmāstra: Part One – Shiva, RRR, Kalki 2898 AD and Baahubali: The Starting. Over the past 20 years, the visual effects industry here has grown,” Shapiro said.
Actor-producer Rana Daggubati called the launch a milestone for the Indian film industry. “For the past 20–25 years, we’ve been constructing a visible effects industry and that has led to this big cinema that Telugu cinema makes. It is due to those artists and minds. I feel that is an amazing time for anyone who’s searching for a profession on this sector,” he told reporters.
In response to Daggubati, Hyderabad offers the proper ecosystem for a facility like Eyeline Studios. “The convenience that a movie person has in Hyderabad is just not available in other parts of the country. The infrastructure can also be there to consistently support filmmakers,” he added.
Also Read: Netflix and Ministry of Tourism, India unveil ‘Flavours of India’ campaign at ITB Berlin
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