Sydney Sweeney, known for her role as Cassie on “Euphoria,” has opened up about her struggles with body confidence as a teen and her journey to self-assurance in Hollywood.
The actress now channels that confidence into her lingerie brand, Syrn, which she models herself, emphasizing body positivity and inclusivity.
In recent months, Sydney Sweeney has also navigated public controversies, including a promotional stunt on the Hollywood sign and backlash over her American Eagle campaign.
Sydney Sweeney Reflects On Body Confidence Journey
Sydney Sweeney has opened up about her struggles with body confidence during her teenage years and the way she’s grown into self-assurance as a Hollywood star.
The 28-year-old, best known for her role as Cassie on “Euphoria,” revealed that she felt self-conscious about her curves from an early age.
“I grew up with boobs. I used to be wearing a 32DD in sixth grade, and I never felt confident,” she told Us Weekly. “I never had anything I felt good in, and I just desired to hide.”
The actress added that it wasn’t until she experienced playing Cassie, a personality known for body confidence and sexual empowerment, that she began to embrace her own body.
“It’s actually powerful to be confident,” she said. “Our bodies are incredible. We should always embrace [them] and feel really good in our skin.”
Sweeney now channels that mindset into her lingerie brand, Syrn, proudly modeling the pieces herself and promoting body positivity. One standout, a black corset, is her “date-night go-to,” designed for an adjustable fit and flattering curve.
“I couldn’t discover a top that made me feel hot without being an excessive amount of,” she explained. “But this is ideal. You’ll be able to tie it as tight as you wish, so you may make ’em pop as much as you wish! The form is amazing.”
Sydney Sweeney Showcases Inclusivity And Personal Touches In Syrn Lingerie Line, Eyes Future Beauty Ventures
Sweeney also highlighted the non-public touches in her line, from heart motifs on straps and sliders to her logo featuring intertwined Ss shaped like a heart.
She explained, “I wish to personalise things as much as I can. … I play dress up now with my very own [SYRN] stuff.”
The gathering has already seen massive demand, selling out quickly online, with restocks reportedly within the works.
Looking ahead, the “White Lotus” actress appears poised to expand into beauty. She reportedly filed a trademark for Syrn covering skincare, cosmetics, and other beauty products, signaling potential future launches.
Emphasizing inclusivity, she told Cosmopolitan, “My designers are all women, and I actually have an incredible, diverse team. My models are a phenomenal range of body types. I’m at all times like: ‘I would like to see it on everybody.”
She added, “I can’t be the one model. I would like to ensure everyone feels really good in it. I wouldn’t wear it, I wouldn’t need to make it.”
Sydney Sweeney’s Hollywood Sign Stunt Sparks Controversy Over Unauthorized Lingerie Promotion
Earlier this 12 months, Sweeney made headlines for a daring stunt involving the Hollywood sign.
Video footage captured the “Anyone But You” star climbing the enduring “H” at night to hold bras in promotion of her lingerie line.
TMZ reported the incident, with the Hollywood Chamber of Commerce confirming that the stunt was unauthorized. The chamber, which manages the sign’s mental property through the nonprofit Hollywood Sign Trust, said neither organization was aware of the activity beforehand.
“Anyone desiring to use and/or access the Hollywood Sign for industrial purposes must obtain a license or permission from the Hollywood Chamber to accomplish that,” explained chamber chief Steve Nissen, per The LA Times. He added that no license was requested or granted for Sweeney’s stunt, emphasizing that the production had no official authorization.
While her team did secure a general permit to film in the encircling area through FilmLA, filming the sign itself requires extra clearance and payment of a licensing fee.
The chamber explained that a part of the collected fees supports the Hollywood Sign Trust, which helps maintain the landmark. Access to the sign is usually restricted, making special permission essential for any industrial use or on-site filming.
Sydney Sweeney Responds To Backlash Over American Eagle Denim Campaign
Last December, Sweeney also addressed the controversy surrounding her American Eagle denim campaign in an emotional interview with People Magazine.
The campaign, titled “Sydney Sweeney Has Great Jeans” and released on July 23, sparked debate over the wordplay between “jeans” and “genes,” with some critics claiming it implied racial undertones or genetic superiority.
Others argued it catered to the male gaze, echoing Brooke Shields’ contentious 1980 denim ad.
The “Christy” star explained she was surprised by the backlash, emphasizing her love for the brand and her intent behind the campaign.
“Many have assigned motives and labels to me that just aren’t true,” she told the publication, noting that what was being said about her regarding the ad was false.
Sydney Sweeney Says She Is Against Hate After American Eagle Ad Controversy
Describing herself as someone who “leads with kindness,” Sweeney said she decided to talk out concerning the Jean ad to deal with the criticism and counter divisiveness.
“Anyone who knows me knows that I’m at all times attempting to bring people together. I’m against hate and divisiveness,” she explained, noting that her previous silence can have unintentionally widened the divide.
Sweeney added that she hopes the brand new 12 months “brings more concentrate on what connects us as a substitute of what divides us.”