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Constructing on the strong response and growing cultural relevance of Season 2, The Glad Pawdcast has announced a strategic merchandise collaboration with The Souled Store, marking a key milestone within the podcast’s evolution from a content property right into a scalable lifestyle IP.
Sonali Bendre-led The Glad Pawdcast teams up with The Souled Store for co-branded line
Season 2 of The Glad Pawdcast demonstrated significant scale and engagement, having collaborated with leading pet experts and celebrity pet parents, reaching over 14 million pet lovers, and interacting with greater than 23,000 users, with audiences consuming over 20,000 hours of content. The season also played a meaningful role in addressing key pet-care myths, championing responsible adoption, and amplifying conversations around stray animal welfare, reinforcing the show’s purpose-led positioning.
Hosted by Sonali Bendre along together with her co-host Icy Behl, The Glad Pawdcast Season 2 saw heightened audience engagement, deeper conversations around responsible pet parenting, and powerful traction across digital platforms. Featuring a compelling guest line-up that included Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor, and Amala Akkineni, amongst others. Episodes featuring these celebrity pet parents sparked high engagement across platforms, resonating with audiences through candid conversations around responsible pet parenting, emotional well-being, and the on a regular basis realities of life with pets.
Riding on this momentum, the collaboration with The Souled Store introduces a co-branded merchandise line, starting with exclusive designs thoughtfully created to have a good time the on a regular basis bond between pets and their parents.
Sonali Bendre, Host, The Glad Pawdcast, said, “Season 2 of The Glad Pawdcast reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Megha H Desai, Head, Marketing & Branded Content, Rose Audio Visuals, said, “With Season 2, The Glad Pawdcast evolved from a content property into a robust, community-led IP. The collaboration with The Souled Store reflects our approach to constructing meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
Vedang Patel, Co- Founding father of The Souled Store said, “Pet parenting today is as much about identity and expression because it is about care and responsibility. Partnering with The Glad Pawdcast allowed us to tap right into a deeply engaged, emotionally invested community and co-create designs that remember the on a regular basis bond between pets and their parents in a way that feels authentic and accessible. This collaboration also reflects our larger commitment to animal welfare through initiatives like World For All, where we support and operate an animal care facility that has helped rescue and rehome tons of of stray dogs and cats, reinforcing our belief that brands should stand for purpose beyond products.”
For The Glad Pawdcast, the partnership represents a natural extension of its IP beyond audio and video, translating community sentiment into tangible, consumer-facing products. For The Souled Store, the collaboration taps right into a fast-growing, emotionally driven pet-parent audience, aligning with the brand’s deal with pop-culture-led, community-first merchandise.
Produced by RosePod, the podcasting division of Rose Audio Visuals, The Glad Pawdcast continues to exhibit how creator-led IPs can evolve into meaningful brand ecosystems when backed by authentic storytelling and community trust.
Also Read: Sonali Bendre takes a nostalgic trip to the 90s; shares throwback photos saying “life was much simpler”
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