The corporate can be in position to lean back into the benefits it does have. I discussed its biggest advantage right at the highest, which is that its current crop of A- and M-series processors are already highly-optimized for artificial intelligence. Even without its own AI services, the corporate already offers the world’s best combined mobile, tablet, PC, headset ecosystem on which to run AI services, on or off device.
It’s the platform, silly
That’s not a bonus to smell at, because it means anyone already on its platforms can easily use all of the available AI services quite effectively. More to the purpose, you need to use many models on the devices themselves, reasonably than sharing data with the cloud. So what?
Well, on this the “what” is that even when Apple fails to ship its own tackle AI services (which it won’t), it already provides the perfect platform for the services that do exist. That advantage isn’t limited to its high-end products, either; even the newly-minted MacBook Neo is able to doing a little of this work, and will definitely be robust enough to handle the on-device models Apple is constructing for Siri in iOS 27.