Akshay Kumar and Priyadarshan’s next, Bhooth Bangla, which was scheduled to reach on April 10, has now been delayed to April 17. This has spiked an enormous conversation within the industry, as many are questioning the move. While the delay is attributed to the historic business of Dhurandhar 2, Bollywood Hungama has dived into the true reason for the postponement.
SCOOP: How Dhurandhar 2’s show-count pressure forced Bhooth Bangla out of April 10; Akshay Kumar film now eyes April 17
A source told Bollywood Hungama, “The distribution head of Jio Studios, Deepak Sharma has told the multiplexes to tug back the KDM of Dhurandhar 2 within the fourth week in the event that they don’t promise 10,000 shows to the film in the discharge week of Bhooth Bangla. He has taken this in writing from the exhibitors, and given the historic run, nobody was willing to take the danger of missing out on a single penny of Dhurandhar 2.”
The makers of Bhooth Bangla were fighting till the last minute to get a good release from April 10. “The Bhooth Bangla team contended that Dhurandhar 2 would have earned Rs. 1,000 crores by April 10, and all they wanted was a release that nearly all mid-sized Akshay Kumar movies get. However the Jio Studios distribution head had given a strict instruction to the exhibitors. It’s the sport of power, and with a project like Dhurandhar, the studio and its head need to establish themselves because the #1 distributor in India. The multiplex association had no option but to comply with all of the demands.”
The one screens too got the identical offer, i.e. to retain Dhurandhar 2 on all 4 shows even in the discharge week of Bhooth Bangla. “Akshay Kumar and co. prefer to steer clear of controversy and eventually decided to maneuver ahead by every week to April 17,” the trade source informed.
Await the brand new date announcement soon!
Also Read: EXCLUSIVE: Akshay Kumar reveals returning to Chomu Palace again for Bhooth Bangla after Bhool Bhulaiyaa; Priyadarshan addresses comparisons with the psychological thriller
More Pages: Dhurandhar The Revenge Box Office Collection , Dhurandhar The Revenge Movie Review
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