Madison Beer is a singer-songwriter who uses her platform to sing about mental health, self-empowerment, and relationships. She first gained attention as a youngster when pop star Justin Bieber shared a link to her cover of “At Last” on Twitter. Not only did this result in a recording contract, but her rise in popularity has also led to several brand deals. Most recently, she partnered with Frito-Lay, a subsidiary of PepsiCo, as a way to create her own snack: Flavor Swap Lays Sweet Southern Heat Barbecue on Cheetos Crunchy.
Inside The History Of Madison Beer’s Flavor Swap Cheetos Flavor
Madison Beer collaborated with Cheetos on their “Flavor Swap” collaboration, which launched on March 1, 2026. The launch has been an extended time coming, because the “Make You Mine” singer has been teasing the collaboration for months.
On December 18, 2025, Madison Beer posted an Instagram Story video teasing an upcoming collaboration with Cheetos.
On January 21, 2026, the official Cheetos accounts posted concerning the collaboration on X, with a release date of February 16, 2026.
On February 16, 2026, Madison posted an Instagram video of herself finding her snack bags in stores. “Found my flavor swap bags with @cheetos,” she wrote within the caption. “In stores nationwide, March 1! For a limited time!!”
A fan account also posted the video, showing that certainly one of her bags was available on the market on Amazon for $12.99, although smaller bags can be found in some grocery stores for a less expensive price.
Warning: Incorporates Milk
Although products like Kourtney Kardashian’s Khloud popcorn elevate the snacking experience by offering far more protein than you’d typically get in a handful of popcorn, the Madison Beer x Cheetos collaboration has the identical snacking profile that you simply’d find on just about any bag of chips.
One serving is claimed to contain 160 calories, 10 grams of total fat, 16 grams of carbohydrates, and just one gram of protein. The primary ingredient is enriched corn meal, and it incorporates sugar and vegetable oil. It is usually said to contain cream, skim milk, and whey, so this isn’t a product for anyone who’s vegan, lactose intolerant, or avoiding dairy.
What Do Fans Have To Say About The Recent Flavor?
Overall, reactions on X, the social media platform formerly referred to as Twitter, are pretty positive. “Amazing flavor, but throws me off hard cuz the Cheetos are orange but no cheese flavor. Ty Madison Beer,” one user tweeted.
Justin Herbert’s girl, Madison Beer, did her big one with this creation. Flavor swap. Whatever it’s, it’s ADDICTIVE. So good. 10/10. And dipped in a lil sour cream… even higher. That’s all,” one other fan posted.
One other user shared, “Madison Beer’s barbecue Cheetos are good lol they kinda taste just like the chili cheese Fritos.” Other fans praised them as “spectacular” and “delicious.”
In the event you’re the sort of one that needs the thing they’re eating to appear to be what it tastes like, then you definately may not enjoy these. In the event you’re the sort of one that reaches for Cheetos in search of the cheese, then these definitely won’t curb that craving.
My Verdict: Are They Price The Hype?
They do have a little bit of a sweet barbecue flavor, but there was no heat. No spice. In the event you put these out in a bowl at a celebration, I doubt anyone would complain, but when you’re in search of heat, you won’t find it. Likewise, when you were hoping for at the very least some cheese together with your Cheetos, you’re not going to seek out that, either.
In the event you’re curious, wait until the small snack-size bags are on sale at your food market before picking one up. They’re definitely not definitely worth the $12.99 price tag on Amazon, unless you’re an enormous Madison Beer fan and just want the bag as a collector’s item.
Madison Beer Isn’t The Only One With A Flavor Swap
In February 2026, Marketing Dive reported that PepsiCo was trying to “reimagine” how chips are made with a Gen Z audience in mind. The primary creator-led product line didn’t just include a Flavor Swap from Madison Beer, but iShowSpeed and Dude Perfect as well.
While Madison Beer made waves with Lay’s Sweet Southern Heat Barbecue on Cheetos Crunchy, streamer iShowSpeed introduced Ruffles Cheddar & Sour Cream on Doritos, and sports-comedy group Dude Perfect added a novel flavor spin by putting Doritos Cool Ranch on Ruffles.
“Flavor Swap is a campaign stuffed with ‘firsts.’ The primary time we’ve remixed these iconic flavors onto unexpected chips. The primary time we teamed up with a few of today’s biggest tastemakers to assist us launch and put their very own spin on PepsiCo’s legendary brands,” said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a press release. “The primary time we’ve executed a very social-first campaign to debut an iconic flavor drop.”
Fans are looking forward to seeing what other artists, influencers, and flavors might appear in a future drop!