Yesterday morning, Bollywood Hungama informed readers that, despite tough negotiations by the Sony Pictures team, Project Hail Mary was in a position to secure shows in just 6 out of 34 IMAX screens in India on its release day. The shocking news was widely circulated within the industry and amongst exhibitors in addition to fans, because it highlighted the struggles faced by the Hollywood studio in securing adequate showcasing for its IMAX film in IMAX properties. Because of the impact of the Bollywood Hungama story, relentless efforts by Sony Pictures team and sustained pressure from the fans, the exhibitors finally relented. From Friday, March 27, Project Hail Mary is being screened in all 34 IMAX properties of the country.
Bollywood Hungama report and fan power IMPACT: Project Hail Mary secures shows in ALL 34 IMAX screens in India; Mumbai’s Eros Cinema to play 3:45 am show over the weekend
A source told Bollywood Hungama, “Project Hail Mary shouldn’t be the one film that might be screened in IMAX. It’ll should share shows with Dhurandhar The Revenge, which has been remastered in IMAX. Sony never asked for all shows and was okay with show-sharing. Hence, they finally got what they asked for from the very start.”
On the morning of Thursday, March 26, that’s, the day of Project Hail Mary’s release, the film managed to get one show each within the 6 IMAX theatres. Because the day progressed, the variety of shows increased to 13. On Friday, Project Hail Mary has got as many as 65 shows, nearly five times greater than the day prior to this. All theatres are playing two shows of Project Hail Mary today. PVR Logix Noida and Inox Phoenix Pallasio Mall are the one two IMAX properties which have scheduled just one show of the acclaimed Hollywood film, within the evening slot.
Meanwhile, encouraged by Thursday’s occupancy and the insane demand for Project Hail Mary, Eros has decided to schedule a show at 3:45 am on Saturday, March 28 and Sunday, March 29. It now stays to be seen whether more IMAX cinemas join the bandwagon. From Friday, several cinemas equivalent to Mumbai’s Cinepolis Thane, Maison Inox BKC, Inox Malad and Eros, Delhi’s PVR Vegas Dwarka, Inox Rajouri Garden, PVR Priya and Inox Paras, and Kolkata’s Inox South City will play the film at 7:00 am or 7:30 am. Bengaluru has gone a step further, with PVR Vega City and PVR VR Whitefield Road scheduling shows at 6:30 am. Coimbatore’s Broadway has two shows of Project Hail Mary on Friday, at 2:00 pm and 10:50 pm; from Saturday, it should also screen the film at 7:00 am. Including this and Eros’ 3:45 am show, the variety of IMAX shows on Saturday and Sunday rises to 67.
The demand is predicted to extend within the non-IMAX theatres as well. PVR Icon Versova took the initiative by having a show at 7:15 am on Friday. Many more regular cinemas may also start playing the film from today.
Despite limited showcasing and delayed opening of advance in IMAX, Project Hail Mary managed to gather approx. Rs. 2 crores on Thursday, as per trade sources. The figure is predicted to leap significantly within the Fri-Sun period.
Also Read: SHOCKING: Despite tough negotiations, Project Hail Mary secures shows in ONLY 6 out of 34 IMAX screens in India; efforts underway to extend showcasing
More Pages: Project Hail Mary (English) Box Office Collection , Project Hail Mary (English) Movie Review
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