Bollywood Hungama has been on the forefront in informing readers in regards to the struggles faced by Sony Pictures in getting sufficient IMAX screens and shows for his or her IMAX film, Project Hail Mary. On the day of its release, March 26, the Hollywood film was in a position to secure shows in just 6 out of 34 IMAX screens in India. Due to the impact of the Bollywood Hungama story, relentless efforts by the Sony Pictures team and sustained pressure from the fans, the exhibitors finally relented. From March 27, all of the theatres of IMAX began playing Project Hail Mary. The demand was such that Eros Cinema even played a show at 3:45 am on Saturday, March 28 and Sunday, March 29.

Project Hail Mary vs Dhurandhar The Revenge Round 2: Tussle begins over IMAX show sharing for next week; The Super Mario Galaxy Movie also joins the fray
If fans feel that the IMAX woes of Project Hail Mary were over last weekend, they’re mistaken. Bollywood Hungama has learned that the studio is now once more negotiating to get IMAX shows from tomorrow, that’s, Friday, April 3, when the film enters the second week. A source told us, “The distributors of each Project Hail Mary and Dhurandhar The Revenge are asking for sufficient shows in IMAX. They each reason that their film is doing extremely well within the premium format and hence, deserves to get more shows.”
The source further said, “What has complicated the matter even further is that the brand new Hollywood release of the week, The Super Mario Galaxy Movie, also has a release in IMAX. Even they (Universal Pictures) have asked for IMAX shows. Very chosen paid previews took place yesterday in India in IMAX and the occupancy was very encouraging. Hence, they feel that they, too, should get showcasing. The problem is predicted to be resolved by Thursday night.”
As of three:00 pm on April 2, only two cinemas in Mumbai have opened bookings of Project Hail Mary for tomorrow – Miraj IMAX Wadala and Eros Churchgate. The previous has allotted three shows to Project Hail Mary, two shows to The Super Mario Galaxy Movie and one show to Dhurandhar The Revenge. Eros has only opened plans for the 6:55 pm show of Dhurandhar The Revenge and the 11:30 pm show of Project Hail Mary. It now stays to be seen which film gets played before 6:30 within the standalone IMAX property.
Down South, Dhurandhar The Revenge will now not play within the IMAX screen of Cinepolis Center Square, Kochi from April 3. Project Hail Mary can have 4 shows, while two shows have been allotted to The Super Mario Galaxy Movie. Broadway Cinemas Coimbatore will play two shows of Project Hail Mary. PVR Lulu Trivandrum has mysteriously commenced bookings for one show of Project Hail Mary on Saturday and 4 shows on Sunday, but not for Friday.
In brief, on the time of publishing this text, only 5 out of 34 IMAX cinemas have opened bookings for the weekend. An industry insider rued, “Project Hail Mary is filmed for IMAX. Every IMAX show within the country since last Thursday has been house full or nearly full. Even weekday morning shows have registered great occupancy. It’s clear that there’s tremendous demand and yet, Sony has to struggle even after the film has proved its value. It’s deeply disappointing.”
Also Read: EXCLUSIVE: Project Hail Mary producer Aditya Sood backs Ryan Gosling’s “It’s not audiences’ job to maintain theatres open”: “We’re in entertainment business; we’d BETTER entertain!”; opens up on Hrithik Roshan’s promotional video: “AMAZING to witness 2 LEGENDS discuss our film”
More Pages: Dhurandhar The Revenge Box Office Collection , Dhurandhar The Revenge Movie Review
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