{"id":316909,"date":"2026-04-11T12:06:00","date_gmt":"2026-04-11T06:36:00","guid":{"rendered":"https:\/\/ebiztoday.news\/?p=316909"},"modified":"2026-04-11T12:06:00","modified_gmt":"2026-04-11T06:36:00","slug":"exclusive-aamir-khan-tries-a-bold-latest-release-strategy-opens-ek-dins-advance-bookings-39-days-before-release-raipur-delivers-the-biggest-surprise-bollywood-news","status":"publish","type":"post","link":"https:\/\/ebiztoday.news\/index.php\/2026\/04\/11\/exclusive-aamir-khan-tries-a-bold-latest-release-strategy-opens-ek-dins-advance-bookings-39-days-before-release-raipur-delivers-the-biggest-surprise-bollywood-news\/","title":{"rendered":"EXCLUSIVE: Aamir Khan tries a BOLD latest release strategy \u2013 opens Ek Din\u2019s advance bookings 39 days before release; Raipur delivers the BIGGEST surprise : Bollywood News"},"content":{"rendered":"

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On March 23, several moviegoers using ticket-booking apps were taken by surprise once they noticed that advance bookings for Ek Din<\/em>, slated for release on May 1, had already begun. At first, many assumed it was a technical glitch, as ticket sales normally open just a couple of days, or at best per week, before a movie\u2019s release. Nevertheless, it soon became clear that this was no error and that the makers had indeed decided to open bookings for the Junaid Khan-Sai Pallavi starrer, that too 39 days prematurely.<\/p>\n

\"EXCLUSIVE:<\/p>\n

EXCLUSIVE: Aamir Khan tries a BOLD latest release strategy \u2013 opens Ek Din\u2019s advance bookings 39 days before release; Raipur delivers the BIGGEST surprise<\/span><\/span><\/p>\n

Bollywood Hungama<\/strong> surveyed the film\u2019s ticket sales across major centres within the country and located that tickets for Ek Din <\/em>are currently on sale in nearly 20 cities. In all cinemas, tickets have been opened for less than one show up to now.<\/p>\n

Delhi-NCR takes the cake, with Ek Din<\/em>‘s advance booking opening in 24 screens, followed by Mumbai with 11 screens. In Chandigarh and Pune, tickets can be found in 3 theatres each. Meanwhile, the advance booking has opened in a single screen each in Ahmedabad, Jaipur, Surat, Vadodara, Indore, Bhubaneswar, Amritsar, Dehradun, Guwahati, Udaipur, Prayagraj, Raipur, Patna, Gorakhpur, Jalandhar, etc.<\/p>\n

What has come as a pleasing surprise is that despite such an unusually early begin to advance sales, and despite Ek Din<\/em> not being a front-loaded film, the response has already been encouraging. Though the film appears to cater more to an urban, multiplex audience, it has also managed to generate curiosity in B centres. The most important surprise has emerged from Raipur. As of 8:00 am on April 11, 46 tickets had already been sold at PVR City Center Raipur, a formidable number given the circumstances. PVR Palladium Mall Ahmedabad follows with 37 tickets sold, while Inox Orion Mall Gorakhpur has sold 18 tickets. Several cinemas in Mumbai and Delhi-NCR, too, have already sold around 20 tickets each.<\/p>\n

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As per data accessed by Bollywood Hungama<\/strong>, greater than 520 tickets have already been booked across the country. This has happened despite the makers doing negligible promotion across the opening of advance sales. Interestingly, Ek Din<\/em> is produced by Aamir Khan, a filmmaker long related to daring and path-breaking release strategies. Opening the film\u2019s advance booking nearly 40 days before release appears to be yet one more unconventional move from his playbook.<\/p>\n

Also Read: Ek Din song \u2018Konichiwa\u2019 is pure travel romance magic \u2014 Sai Pallavi & Junaid Khan steal the show with their chemistry<\/strong><\/p>\n

More Pages: Ek Din Box Office Collection<\/h4>\n
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Tags : <\/strong> Aamir Khan, Aamir Khan Productions, Advance Bookings, Ahmedabad, Bollywood, Bollywood News, Ek Din, Gorakhpur, Inox Orion Mall, Junaid Khan, News, PVR City Center, PVR Palladium Mall, Raipur, Sai Pallavi<\/div>\n<\/div>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

On March 23, several moviegoers using ticket-booking apps were taken by surprise once they noticed that advance bookings for Ek Din, slated for release on May 1, had already begun. At first, many assumed it was a technical glitch, as ticket sales normally open just a couple of days, or at best per week, before […]<\/p>\n","protected":false},"author":1,"featured_media":316910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20659],"tags":[6889,1700,2056,7470,7785,16608,3354,7995,50489,3199,1880,395,553,23263,1905,2632,3013],"class_list":["post-316909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-aamir","tag-advance","tag-biggest","tag-bold","tag-bollywood","tag-bookings","tag-days","tag-delivers","tag-dins","tag-exclusive","tag-khan","tag-news","tag-opens","tag-raipur","tag-release","tag-strategy","tag-surprise"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/316909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=316909"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/316909\/revisions"}],"predecessor-version":[{"id":316912,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/316909\/revisions\/316912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/316910"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=316909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=316909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=316909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}