As Filipinos confront rising prices of basic goods, the friendly neighborhood sari-sari<\/em> store is once more proving to be a reliable lifeline for Filipino families and communities.<\/span><\/p>\n Leading supermarket chain Puregold Price Club is putting the highlight on the sari-sari<\/em> store\u2019s invaluable role in Filipino neighborhoods because it holds this yr\u2019s Tindahan ni Aling Puring (TNAP) Sari-Sari<\/em> Store Convention.<\/span><\/p>\n Happening on May 14 to 16, 2026 on the World Trade Center in Pasay City with the theme \u201cPanalong Lakbay Tungo sa Tagumpay,\u201d the 2026 Tindahan ni Aling Puring Sari-Sari<\/em> Store Convention is ready to honor neighborhood store owners with a three-day event full of exclusive discounts and treats from brand partners, free master-class sessions, performances from a star-studded lineup, and a grand raffle.<\/span><\/p>\n Day 1 is exclusive to Aling Puring members, while Puregold PERKS members may join on May 15. They simply have to bring their membership cards to enter free of charge. The third and last day is open to the general public.<\/span><\/p>\n \u201cAt this yr\u2019s Aling Puring Convention, we salute our sari-sari<\/em> stores as an indispensable pillar of Filipino society. At a time after we bear the impact of price hikes, sari-sari<\/em> stores shine as an extension of Puregold, a reliable ally of Filipino families who have to stretch their budget.\u00a0That\u2019s\u00a0why we’ve made it our core mission to support these micro-entrepreneurs,\u201d said Vincent Co, Puregold President.<\/span><\/p>\n \u201cWe have now prepared a relevant lineup of activities where our Ka-Asensos<\/em> won’t only enjoy but additionally learn from industry experts. Through the convention, we aim to assist our sari-sari<\/em> store partners face the challenges of today while strengthening them for future disruptions,\u201d said Mr. Co.<\/span><\/p>\n Reflecting its commitment to sari-sari<\/em> store owners, Puregold has also launched latest interventions to handle the rising costs of doing business for sari-sari store owners.<\/span><\/p>\n For one, Puregold has significantly increased its specialized \u201cCase Deals\u201d and \u201cDealskarte Bundles,\u201d designed to assist sari-sari<\/em> store owners maximize their profit margins despite inflation.<\/span><\/p>\n Puregold also expanded its fleet of Aling Puring Account Representatives (APARs), with nearly 1,000 dedicated door-to-door salespersons deployed across the country, bringing Puregold\u2019s competitive pricing straight to the barangay level. This initiative allows store owners to restock without the added burden of transportation costs.<\/span><\/p>\n \u201cFor Puregold, sari-sari<\/em> store owners aren’t just customers, they’re partners in economic growth. Through the Aling Puring program, we equip them to thrive in order that they can serve their very own families, in addition to their critical role in communities: a lifeline in the course of the most difficult times,\u201d said Mr. Co.<\/span><\/p>\n \u00a0<\/p>\n Highlight is BusinessWorld\u2019s sponsored section that permits advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their stories on the BusinessWorld Website. For more information, send an email to\u00a0online@bworldonline.com<\/strong>.<\/em><\/p>\n Join us on Viber at\u00a0https:\/\/bit.ly\/3hv6bLA<\/a><\/strong>\u00a0to get more updates and subscribe to BusinessWorld\u2019s titles and get exclusive content through\u00a0www.bworld-x.com<\/a><\/strong>.<\/em><\/p>\n<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" As Filipinos confront rising prices of basic goods, the friendly neighborhood sari-sari store is once more proving to be a reliable lifeline for Filipino families and communities. Leading supermarket chain Puregold Price Club is putting the highlight on the sari-sari store\u2019s invaluable role in Filipino neighborhoods because it holds this yr\u2019s Tindahan ni Aling Puring […]<\/p>\n","protected":false},"author":1,"featured_media":318650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[33037,14986,22678,21697,17489,33038,33039,34752,899,33036],"class_list":["post-318649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-aling","tag-convention","tag-lifeline","tag-neighborhood","tag-puregold","tag-puring","tag-sarisari","tag-spotlights","tag-stores","tag-tindahan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/318649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/comments?post=318649"}],"version-history":[{"count":2,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/318649\/revisions"}],"predecessor-version":[{"id":318652,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/posts\/318649\/revisions\/318652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media\/318650"}],"wp:attachment":[{"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/media?parent=318649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/categories?post=318649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebiztoday.news\/index.php\/wp-json\/wp\/v2\/tags?post=318649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2026\/04\/Puregold-OL.jpg\")
This yr, the Puregold Sari-Sari<\/em> Store Convention is exceptional as Puregold marks a milestone of surpassing the 1-million membership mark for Tindahan ni Aling Puring. The loyalty program currently has 1.061 million members across the country, with Southern Luzon, Visayas, and Mindanao seeing the fastest growth.<\/span><\/p>\n
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